DTH
DTH players seek removal of eight per cent licence fee to stay competitive
Mumbai: Direct-to-home (DTH) players have approached the government to waive the eight per cent license fee imposed on them that is in line with a similar proposal for broadband services so that they remain competitive in the market.
According to a PTI report, the industry body DTH association has approached the ministry of information and broadcasting (MIB) following a proposal under consideration of Department of Telecommunications (DoT) to waive the licence fee for broadband services.
In a letter dated 11 May sent to the I&B ministry, the industry body said the DTH volumes have been declining quarter on quarter for a while now and has put thousands of crores of investments and employment of over a lakh direct and indirect employees of the sector at risk.
The number of active subscribers with pay DTH operators decreased from 69.86 million at the end of June to 68.89 million by the end of September, according to latest Telecom Regulatory Authority of India (Trai) data.
It added that broadband is expanding very fast and is being used for content distribution as well.
The industry body welcomed the proposal to remove licence fees to help the consumers but requested that “the same policy may be applicable to DTH, and therefore seek a waiver of licence fees in line with DoT proposed decision.”
The Telecom Regulatory Authority of India (Trai) has recommended the DoT to waive license fees on broadband services for five years.
“Now with the licence fee being waived for broadband, hence IPTV, OTT will become an even more formidable force and DTH will remain the only distribution platform paying an eight per cent content license fee while distributing just as cable, HITS, FreeDish, and IPTV do, making DTH the most uncompetitive in comparison to every other content distribution platform,” the association said.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
