DTH
DTH operators report sharp drop in subscribers in Jan-March: TRAI
Mumbai: The total number of active DTH subscribers declined to 69.57 million at the end of March 2021 from 70.99 million at the end of December 2020, as per the Telecom Regulatory Authority of India (TRAI). This is in addition to the subscribers of DD Free Dish (DTH service of Doordarshan).
The share of leading DTH players stood at Tata Sky (33.3 per cent), Dish TV India (24.09 per cent), Bharti Telemedia (25.54 per cent), and Sun Direct TV (17.07 per cent).
A total of 901 satellite TV channels have been permitted by the ministry of information and broadcasting (MIB) out of which 327 are pay-TV channels. There are 235 SD channels and 92 HD channels. All the other channels permitted by MIB may be considered free-to-air channels.
There are 1726 MSOs registered with MIB out of which only 12 MSOs and one HITS operator have a subscriber base greater than one million. Siti Networks had 8.2 million subscribers followed by GTPL Hathway at 7.7 million, Hathway Digital at 5.6 million, Den Networks at 4.5 million, Thamizhaga Cable TV Communication at 3.5 million, Kerala Communicators Cable at 3.05 million, Tamil Nadu Arasu Cable at 2.9 million, Fastway Transmissions 2.2 million, NXT Digital (HITS) at 2.05 million, KAL Cable at 2.02 million, VK Digital at 1.7 million, Asianet Digital Network at 1.2 million and NXT Digital (Cable TV) at 1.1 million.
There are 366 private FM radio channels in 105 cities with 30 private FM radio broadcasters. Odisha Television Ltd, has ceased the operation of its single FM radio station in the city of Rourkela, Odisha. The advertising revenue reported by FM radio broadcasters is Rs 321.52 crore as against Rs 323.01 crore in the previous quarter.
There are 324 operational community radio stations up from 315 in the previous quarter.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
