DTH
DTH industry sees sharp decline: 1.32 million pay subscribers lost in July-September 2023
Mumbai: The Direct-to-Home (DTH) television industry has long been a cornerstone of the entertainment landscape, offering viewers access to a wide array of channels and programming from the comfort of their homes. However, recent data released by the Telecom Regulatory Authority of India (TRAI) reveals a significant decline in DTH subscribers during the period of July to September 2023. According to the report, DTH services lost approximately 1.32 million pay subscribers during this timeframe, raising questions about the evolving dynamics of the pay-TV market.
The decline in DTH subscribers is a reflection of several factors reshaping the television industry. One of the primary drivers behind this trend is the increasing popularity of alternative viewing platforms, such as Over-the-Top (OTT) streaming services and video-on-demand (VOD) platforms. With the proliferation of high-speed internet connectivity and the availability of affordable smartphones and smart TVs, consumers now have more choices than ever before when it comes to accessing content.
The pay DTH subscriber base decreased by 2.02 per cent from 65.50 million in the quarter ended June 2023 to 64.18 million in QE September 2023. According to TRAI’s Indian Telecom Services Performance Indicator Report, pay DTH attained a total active subscriber base of around 64.18 million for the quarter ended September 30, 2023. This is in addition to the subscribers of the DD Free Dish (free DTH services of Doordarshan).
Since the introduction of the DTH Sector in the year 2003, Indian DTH (direct-to-home) services have displayed phenomenal growth, according to TRAI. During the QE 30th September 2023, there were four pay DTH service providers in the country including Tata Play with 32.43 per cent share followed by Bharti Telemedia with 27.01 per cent and Dish TV India with 21.54 per cent share. Sun Direct TV had a 19.02 per cent share in QE in September 2023.
As per TRAI report and as of September 30 2023, there are 995 MSOs registered with MIB. As per the data reported by MSOs and HITS operators, as of September 2023, there are 11 MSOs & 1 HITS operator who have a subscriber base greater than one million. With GTPL Hathway leading the charts with over nine million subscribers.
As per broadcasters’ reporting in pursuance of the Tariff Order dated 3rd March 2017 as amended, out of 904 permitted satellite TV channels which are available for downlinking in India, there are 361 satellite pay TV channels as of 30th September 2023.
TRAI said, out of 361 pay channels, 257 are SD satellite pay TV channels and 104 are HD satellite pay TV channels.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
