News Broadcasting
DSNG gaining popularity for Indian news channels
MUMBAI: Digital Satellite News Gathering (DSNG) is becoming popular for all the news channels in India as the competition is on to be the first to broadcast live.
“Though it is an expensive solution, DSNG is catching on, even in India. The September 11 incident has particularly put news channels on the fast track,” said Digital Broadcast India director (technical) B Sitaram, while speaking at the Broadcast India 2004 Technical Symposium on Tuesday.
There are other options like optical fibre and VSATs which are also being used. “Reliance Infocomm, Tata Indicom and BSNL have laid optic fibre which can be used as news gathering systems. But satellite news gathering is gaining popularity,” said Sitaram.
The advent of efficient digital compression techniques makes it possible to reduce video data to a low volume (from 270 mbps to 1.5-50 mbps). Bandwidth requirement reduces, making it less expensive to gather news through satellite links. “This is the starting point for the popularity of DSNG,” said Sitaram.
“Till a few years back, the transmission of TV signals through satellite was completely in analogue domain. Hence, bandwidth was an issue. Now we have efficient digital compression techniques,” said Sitaram.
There are two frequency of operations in digital satellite news gathering – C-band and Ku-band. In India, the government permitted the use of Ku-band of frequencies for DSNG operations.
“New technologies are evolving, providing cost-effective alternatives. The demand from news channels is also driving down costs,” said Sitaram.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
