News Broadcasting
DreamWorks SKG and General Mills forge partnership
Entertainment company DreamWorks SKG and consumer food products giant General Mills have announced a strategic worldwide promotional partnership.
The alliance will fully integrate DreamWorks movie properties with General Mills top brands, creating innovative promotions at retail. Through the partnership, the companies will be able to create unique, account-specific programmes and product offerings for retailers worldwide, says an official release.
The multiple-picture relationship will span several theatrical animated releases and home videos, including Sinbad: Legend of the Seven Seas and Shrek 2. Promotional programmes will be created for numerous food product categories. Marketing efforts will include television and print advertising; on-pack branding on hundreds of millions of products; and in-store support, the release adds.
General Mills is a leading global manufacturer and marketer of consumer foods products. Its global brand portfolio includes Betty Crocker, Pilsbury and Green Giant. DreamWorks SKG was formed in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen to produce live-action motion pictures; animated feature films, network, cable television programming; home video entertainment; records, books, toys, and consumer products.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
