News Broadcasting
DreamWorks SKG and General Mills forge partnership
Entertainment company DreamWorks SKG and consumer food products giant General Mills have announced a strategic worldwide promotional partnership.
The alliance will fully integrate DreamWorks movie properties with General Mills top brands, creating innovative promotions at retail. Through the partnership, the companies will be able to create unique, account-specific programmes and product offerings for retailers worldwide, says an official release.
The multiple-picture relationship will span several theatrical animated releases and home videos, including Sinbad: Legend of the Seven Seas and Shrek 2. Promotional programmes will be created for numerous food product categories. Marketing efforts will include television and print advertising; on-pack branding on hundreds of millions of products; and in-store support, the release adds.
General Mills is a leading global manufacturer and marketer of consumer foods products. Its global brand portfolio includes Betty Crocker, Pilsbury and Green Giant. DreamWorks SKG was formed in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen to produce live-action motion pictures; animated feature films, network, cable television programming; home video entertainment; records, books, toys, and consumer products.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
