iWorld
DoubleVerify names Rose Velez-Smith as EVP and CHRO
Mumbai: DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the onboarding of Rose Velez-Smith as EVP and chief human resources officer (CHRO).
As CHRO, Rose will be responsible for all aspects of our human resources strategy and people functions globally, including talent management, leadership development, compensation & benefits, diversity, and inclusion & belonging, said the company in a statement on Tuesday. She will work closely with the CEO and executive leadership team to ensure the company continues to build a culture that attracts, retains and develops the best people for DoubleVerify’s rapidly growing workforce, it added.
“DV’s people are our greatest asset and driver of our competitive advantage,” said DoubleVerify CEO Mark Zagorski. “Rose’s experience in executing large-scale employee acquisition, development and engagement programs for high growth global companies, make her perfectly suited to help advance the DoubleVerify organization to our next stage of success.”
Prior to joining DV, Rose managed global HR efforts for Pitney Bowes, spending more than two decades with the organisation. Most recently, she served as vice president of Total Rewards and HR Shared Services and led the organisation’s Covid-19 management team throughout the pandemic. Prior to Pitney Bowes, Rose worked at Navigant International as regional human resources director. She also spent nine years at Champion International in various HR roles.
“I am excited to join DoubleVerify at a time when the company is rapidly expanding globally,” said Rose Velez-Smith on her new role. “I look forward to working with the world-class DV team to solidify an organization and culture that reflects the innovation and passion we bring to solving the industry’s toughest challenges.”
Rose holds a bachelor’s degree in liberal arts and a master’s degree in human resources development and counseling from the University of Bridgeport, CT. She also completed several executive leadership programmes at the RBL Group, Cornell University ILR School, and the University of Virginia Darden School of Business.
iWorld
Streaming boom crosses 200 million as India shifts to sustainable growth
From content bets to CTV rise, industry leaders map streaming’s next phase
MUMBAI: India’s streaming story has entered a new chapter, and this time it is less about land grab and more about staying power. At a panel on the evolving streaming economy, industry leaders agreed that with subscriptions crossing 200 million and revenues surging, the focus has decisively shifted to sustainable growth, smarter content bets and sharper partnerships.
Moderator EY partner Raghav Anand, set the tone by pointing to the sharp jump in paid subscriptions, driven by a mix of sports, bundling and improved distribution. The result is a fast-maturing ecosystem where subscription revenues are beginning to complement, and in some cases rival, advertising-led growth.
For Amazon Prime Video Svod business India director & head Shilangi Mukherji, the past decade has been about balancing choice with clarity. “It’s not an either-or market anymore,” she noted. “There is space for everything, from television to ad-supported streaming to subscriptions. The real win is when they all grow together.”
At the heart of this growth lies a simple trio: selection, value and convenience. Content remains king, but not in isolation. Platforms are now curating vast libraries that blend originals, rentals, and third-party services, all under one roof. The aim is to create an ecosystem where viewers do not need to hop between apps to find what they want.
Content itself is also evolving. Mukherji highlighted that nearly half of Prime Video’s viewership comes from outside a show’s home region, underlining the collapse of traditional language silos. Stories are no longer “regional” but increasingly pan-Indian, with talent and narratives travelling seamlessly across states.
Franchise-building has become another cornerstone, with a majority of shows designed for multiple seasons. The goal is not just to attract viewers but to keep them coming back, turning series into long-term cultural touchpoints rather than one-off hits.
On the production side, Hungama Digital Media managing director & CEO Neeraj Roy, described an industry that is both resilient and recalibrating. While the pandemic accelerated content consumption and discovery, it also reset market dynamics. Pre-sales have softened, satellite revenues have tightened, and the easy money phase of digital deals has cooled.
“The honeymoon is over,” Roy said candidly. “Now, content has to prove itself. If it works at the box office or with audiences, everything else follows.”
This shift, he argued, is pushing creators towards greater discipline. Fewer projects are being made, but with sharper focus on quality and audience appeal. At the same time, global exposure to diverse content, from Korean dramas to Malayalam cinema, has raised the bar for storytelling across the board.
Another quiet transformation is unfolding in how content is consumed. While mobile remains the primary gateway, especially for payments and discovery, connected TVs are fast becoming the preferred screen for long-form viewing. Mukherji described this not as a battle of devices but as a “force multiplier”, with platforms tailoring plans for mobile-only users, living room viewers and multi-device households alike.
The monetisation playbook is also widening. Beyond subscriptions and ads, platforms are experimenting with rentals, bundled offerings and commerce integrations, building layered revenue streams that cater to different stages of the consumer journey.
Looking ahead, both panellists pointed to global ambition as the next frontier. Mukherji emphasised taking Indian stories to the world through deeper localisation, calling content India’s soft power. Roy, meanwhile, stressed the need for investment in infrastructure, skills and, crucially, transparent data systems to guide creators with better insights.
If the first phase of India’s streaming boom was about scale, the next will be about substance. And as the industry settles into this new rhythm, one thing is clear: the real streaming wars may be over, but the race to win viewers’ time has only just begun.
