Broadband
Don’t mislead people on speed: Govt to b’band providers
NEW DELHI: With service providers mushrooming all over the country claiming to provide broadband services, the government today cautioned such service providers not to mislead people.
It has warned the telecom operators not to indulge in marketing gimmicks and state that broadband services were being provided at download speed of 64 Kbps, 128 Kbps, etc. Services of these types will “not come” under the category of broadband services, the telecommunication ministry said in a
statement today.
In other words, any download speed that is at 256 Kbps or more can alone be termed as broadband services.
The statement added that telecom operators should not mislead consumers by making such claims or adopt any marketing tactics that would “defeat the very purpose of providing broadband services.”
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
