Applications
Dolby Surround Sound ties up with the ICC Champions Trophy 2013
MUMBAI: Dolby Laboratories (DLB) has announced that Star TV has selected Dolby Digital Plus as the surround sound format for the broadcast of the ongoing ICC Champions Trophy being aired on Star Cricket HD.
Using Dolby Digital Plus, the audiences have been able to enjoy an enhanced sports entertainment experience in Dolby surround sound for the first time, right in their homes.
“The ICC Champions Trophy is a true test of cricketing excellence with the top eight ODI teams going head to head to be crowned – Champions. We are leaving no stone unturned to make this tournament an unprecedented viewing experience. We intend to take the fan engagement to a newer level by redefining the way international cricket has been showcased till date. We are very excited to offer cricket, India‘s favourite sport, in Dolby Surround Sound, starting with ICC Champions trophy 2013. STAR Cricket HD is now offering the best audio experience, completing the HD experience for viewers by immersing them in the action happening in the field and the stadium,” said ESPN Software India COO Vijay Rajput.
Dolby Digital Plus has been adopted by some of the world‘s leading broadcasters and claims to offer a complete digital surround sound and stereo sound in a single audio stream, making it ideal for bandwidth-constrained environments such as HD broadcasting.
DLB India country manager Pankaj Kedia said, “We are thrilled to be extending our collaboration with Star TV, the leading broadcaster in the country. Dolby and Star TV share a common vision of bringing the very best television experience into every household.” He added, “Cricket in India has a strong following and this collaboration enables Star TV to efficiently deliver a premium surround sound experience to its audiences, making the whole experience richer, more realistic, and enveloping.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
