Music and Youth
Dolby and Ed Sheeran celebrate the transformative experience of Dolby Atmos Music
Mumbai: Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is teaming up with GRAMMY-winning singer-songwriter Ed Sheeran to kick off the start of its latest global brand campaign – “Love More in Dolby.” In this first instalment of the campaign, the global pop icon stars in a short concert vignette exploring his latest hit “Magical” from Autumn Variations, Sheeran’s seventh studio album. Directed by GRAMMY-nominated music video director and filmmaker Colin Tilley, the piece explores how Dolby Atmos unlocks artistic expression at its fullest creative capacity while visualizing how fans can “Love” Sheeran’s music even more when experienced in Dolby.
“When Dolby Atmos first came out, I remember going around a mate’s house and trying it out and thinking ‘this is amazing,’” said Ed Sheeran. “Seeing companies like Dolby continue to make music better pushes me as well because when you are in the studio, you want to make something that sounds perfect. I think it’s incredible that Dolby Atmos is pushing music to new boundaries.”
Adding to the celebration, Sheeran fans are invited to dive deeper into “Magical” through an exclusive Dolby Atmos-powered digital fan destination where they can experience loving music more in Dolby firsthand. The site also features a behind-the-scenes interview where Sheeran discusses his first experience with Dolby Atmos, his approach to making music, and the creative direction behind this latest ballad.
The digital fan experience launches today in India.
“Today, we kick off the celebration of ‘Love More in Dolby’ with Ed Sheeran, one of the most remarkable global artists of our time,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “In this latest spotlight, we take viewers on a journey exploring the artistry of Ed’s latest song ‘Magical’ while visually illustrating how Dolby Atmos unlocks a more intimate listening experience, which allows fans to love their favourite artist even more when experienced in Dolby.”
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. Whether it’s hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos. Fans can enjoy “Magical,” Autumn Variations, and other Sheeran favorites today in Dolby Atmos on Apple Music, Amazon Music, and TIDAL.
For Sheeran fans in India, Dolby is also offering the opportunity to enter a sweepstakes for a chance to win tickets to Ed Sheeran India Tour, AirPods and movie vouchers. Terms and conditions apply. No purchase is necessary. Ends March 16, 2024, at 11:59 pm IST.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
