News Broadcasting
DocuBay partners with smart TV solutions provider Zeasn
MUMBAI: DocuBay, the premium global documentary platform by IN10 Media, has announced a significant strategic alliance with Zeasn, a global leader in home digital entertainment services for Smart TV solutions. The partnership will make DocuBay available on millions of Zeasn-powered devices across Europe, South America, Middle East, and East & South Asia starting mid-December. Users will get easy access to DocuBay’s premium library, comprised of high-definition and 4K documentary features across genres.
Through this collaboration, DocuBay’s extensive catalogue of documentaries will be deep-linked and video thumbnails will be made available to Zeasn’s millions of users across a wide range of Smart TV devices. Users will have access to DocuBay’s exciting features, including thematic curated “Bays” such as NatureBay, ActionBay, TravelBay, CultureBay, ScienceBay, and SportsBay.
Commenting on the alliance, DocuBay COO Akul Tripathi said, “Through this strategic alliance with Zeasn, DocuBay continues to strengthen its global reach enabling entirely new audiences to discover DocuBay’s curated catalogue of premium, international documentary films. We are confident that this partnership will accelerate our efforts in important territories and advance OneTribe memberships across the globe.”
Zeasn chief executive officer Jason HE said, “Zeasn is striving through the Whale ECO platform to tighten Smart product and service with worldwide families, while DocuBay is focused on proving high qualified contents for devices, that mutual parties goals are better serving end TV users. This Partnership is highly complementation of the Whale ECO construction. With growing families’ content requirements, open contents and ecological cooperation is keeping with the service essence for users.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
