iWorld
DocuBay goes live on US-based streaming service Struum
Mumbai: DocuBay, the global documentary platform by IN10 Media has partnered with the US-based streaming service Struum to offer the OTT’s SVOD content to the US market.
Under this partnership, the aggregation platform created by senior-level Disney and Discovery executives will allow consumers to discover and consume content from DocuBay’s library via a credit-based exchange system with a single subscription.
DocuBay’s premium (SVOD) factual entertainment content across multiple genres like biographies, sports, nature, science, technology, and more will be made available. Some of the flagship documentaries are “Himalayan Gold Rush”, “The Creepy Line” and “WHO is in control”.
The partnership will enhance DocuBay’s growth plans to increase the availability to more audiences – around the world, expanding its global presence and growing its user base, it said in a media statement.
DocuBay, vice president, strategy, Girish Dwibhashyam said, “The digital streaming ecosystem has been evolving for some time and content curation, aggregation is increasingly playing an important role in helping users to find what to watch. DocuBay’s content reaches out to a vast set of audience from across the globe and this partnership with Struum will help viewers in the US sample our premium content.”
Struum CEO Lauren Devillier said, “Premium content like DocuBay is an excellent addition to Struum with its broad library of documentaries from filmmakers across the globe. With this new offering, Struum subscribers will have the opportunity to explore an incredible array of films they might have not otherwise been able to discover outside the Struum streaming service.”
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
