News Broadcasting
DNA India achieves ’50 million UVs In January’
Mumbai : India’s one of the fastest-growing content & infotainment platforms, DNA India announced a remarkable achievement: surpassing 50 million unique visitors in January. DNA has achieved 54 mn unique visitors and 162 mn page views in January 2024.
This milestone is a testament to DNA India’s dedication to provide timely, accurate, and diverse content to its rapidly expanding audience.
Since its launch, DNA India has established itself as a reliable source for news and explainers across various domains, including politics, business, entertainment, sports, and more.
The platform’s unique approach to journalism, featuring innovative formats like DNA Explainers, video-based stories, and in-depth analysis of the ‘how’ and ‘why’ behind the news, has garnered widespread appreciation globally.
As a digital hub, DNA India has consistently attracted individuals seeking comprehensive and credible reporting on critical contemporary issues.
DNA (DMCL) CEO & editor Sushant S Mohan expresses profound gratitude to the platform’s loyal audience for their continual support and engagement. He remarks, “Experiencing success with a brand that prioritizes textual content in a world dominated by video is truly exhilarating. The enthusiastic response we’ve garnered, with young individuals reaching out to share their thoughts on our informative content and expressing interest in the entrepreneur profiles we showcase, is incredibly fulfilling. It is reassuring to see that our brand has successfully reached the target audience at the opportune moment.”
DNA (DMCL) chief product & technology officer, Akshansh Yadav remarks on DNA India’s evolving success, stating, “DNA’s success and historic milestone is a testament to our relentless commitment to innovation, user-centric design, and cutting-edge technology which has resulted in an unparalleled user experience, driving record-breaking engagement. We are not just reporting the news; we are shaping the future of digital media. This achievement marks a new era for us, and we remain committed to pushing boundaries, delivering quality content, and providing an exceptional platform for our global audience.”
DNA India is not resting on its laurels. To better serve the digitally-savvy Indian audience, the platform is set to launch new initiatives and forge strategic partnerships aimed at enhancing user experience.
DNA chief digital growth officer for user acquisition & SEO Arnav Mathur shares his insights on the platform’s growth strategy, emphasising the importance of adapting to the changing digital landscape to stay ahead in the competitive news sector. He says, “DNA has 50 million reasons to celebrate! We’ve cracked the code to build a thriving online community. A strong editorial commitment towards diverse voices & compelling narratives, amply supported by a strong SEO, social media & product team has helped build this rich tapestry of human connections. Here’s to many more milestones, one story at a time!”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
