iWorld
Divya Dixit, SVP – Marketing, Partnerships & Revenue of Alt Balaji moves on
Mumbai: Altbalaji senior vice president marketing partnerships and revenue Divya Dixit has moved on. She confirmed the development to Indiantelevision.com and is currently serving her notice period.
Dixit joined Balaji Telefilms in September 2018 and has been leading its OTT platform Altbalaji’s direct subscription growth and marketing for its originals. She was previously associated with Zee5 as vice president of marketing and direct revenue.
Dixit has two decades of experience in the media industry with stints at Star TV Network, Saregama India, UTV, Sony Entertainment Television and Percept.
iWorld
Coke Studio Bharat unveils Season 4 artist line-up, Rekha Bhardwaj, Aditya Rikhari to lead
New season blends folk roots and modern voices in rich musical mix
MUMBAI: Coke Studio Bharat is tuning up for its fourth outing, unveiling a diverse artist line-up that promises to strike a chord between tradition and today.
After three seasons of blending regional sounds with contemporary flair, the platform returns with Season 4, opening with ‘The List’ that introduces a vibrant mix of voices from across the country. Among those taking centre stage are Rekha Bhardwaj, Aditya Rikhari, Kutle Khan, Faheem Abdullah, Arsalan Nizami, Mame Khan and Mohammad Faiz, alongside a host of emerging and established names.
If the previous season leaned into poetic revival and festive anthems, this edition dives deeper, weaving stories of devotion, longing and memory through India’s rich musical landscape. From Rajasthani folk and Punjabi Sufi traditions to Kashmiri storytelling and urban love ballads, the new season stretches across regions and emotions with equal ease.
Rekha Bhardwaj said, “Every generation rediscovers its roots in its own way. Coke Studio Bharat creates a space where tradition can evolve without losing its soul.”
Aditya Rikhari said, “My music has always been personal. This platform allows that intimacy to grow while reaching a much wider audience.”
Faheem Abdullah said, “Music carries memory and identity. Being part of this platform lets me bring my Kashmiri storytelling to a national stage.”
Backed by Coca-Cola India and in collaboration with Universal Music Group, the platform continues to position itself as a meeting ground for heritage and experimentation.
Coca-Cola India and Southwest Asia IMX lead Shantanu Gangane said, “Coke Studio Bharat brings together folk traditions and contemporary voices, creating a powerful cultural narrative at scale.”
Universal Music Group chairman & CEO, India & South Asia, & senior vice president of strategy for AMeA Devraj Sanyal said, “The platform reflects the kind of creative ecosystem India needs, one that honours regional depth while building globally relevant sound.”
With fresh collaborations, unexpected pairings and stories rooted in place yet ready to travel, Season 4 looks set to turn up the volume on India’s many musical voices, one track at a time.
