iWorld
dittoTV to show Zee Cafe content alongside U.S.
MUMBAI: Be content with this treat! TV buffs are in for a treat as Zee Digital Convergence Limited’s (ZDCL) OTT platform dittoTV will bring Zee Cafe’s shows to viewers live. With an array of five popular shows, along with a brand new action series, the platform’s subscribers can watch these shows on-the go, anytime, anywhere on their internet connected devices.
“Indian viewers often have to wait for weeks, even months to watch their favourite U.S. shows. With Zee Café now broadcasting these shows along with the US, fans can watch the latest seasons and be as updated as their U.S. counterparts.
With this new lineup of international shows, dittoTV brings together an interesting mix of genres – drama, comedy and action on a single online platform, which caters to the content preferences of the young Indian audience,” said dittoTV business head Archana Anand.
Secrets and Lies season 2 will air on Mondays at 10 pm whereas Big Bang Theory season 2 will air on Tuesdays at 6:30 pm. The season 3 of Gotham will air on Tuesdays at 10 pm. Series premiere of Lethal Weapon will happen on Thursday at 10 pm. The season 2 of Supergirl will air on Tuesdays at 7 pm while season 12 of Grey’s Anatomy will air on weekdays at 6 pm.
Apart from this addition, the platform offers access to over 100 live channels like the entire Zee Network, Colors, Sony, Aaj Tak, BBC, MTV and Ten Sports.
iWorld
MS Dhoni invests in Kuku, joins Kuku TV as brand ambassador
Cricket icon backs AI storytelling platform, fronts Kuku TV campaign
MUMBAI: MS Dhoni has invested in Kuku and joined its short-form drama app Kuku TV as brand ambassador, signalling a high-profile bet on India’s fast-growing AI-led content space.
Kuku, a mobile-first storytelling platform, operates across formats with apps such as Kuku TV for micro-dramas, Kuku FM for audio content and Guru for learning-led entertainment. Founded in 2018, the company has scaled rapidly, crossing 350 million installs and building a catalogue of over 20,000 titles across multiple Indian languages.
Dhoni said his decision to invest and partner with the platform was driven by its distinct approach to storytelling and its strong growth trajectory. MS Dhoni said, “I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”
Founded by Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, the platform positions itself at the intersection of technology and storytelling, using AI to create and distribute bite-sized content tailored to mobile audiences.
Sharing his perspective, Kuku co-founder and CEO Lal Chand Bisu said, “MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.”
Adding to this, Kuku co-founder and COO Vinod Kumar Meena said, “Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.”
Further, Kuku co-founder and CTO Vikas Goyal said, “MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”
Backing the momentum, Panthera Peak Capital managing director Nikhil Bhandarkar said, “Kuku’s vision, execution, and clarity of thought are exceptional, qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”
To mark the association, Kuku TV has rolled out the campaign Dhoni Watches Kuku TV, anchored by a brand film that plays on Dhoni’s instinctive decision-making. Built around short, engaging stories delivered in minutes, the campaign highlights the platform’s promise of quick, compelling entertainment.
With Dhoni stepping in as both investor and face of the brand, Kuku appears to be doubling down on its ambition to take AI-driven storytelling from India to a global audience, one short story at a time.
