iWorld
dittoTV to show Zee Cafe content alongside U.S.
MUMBAI: Be content with this treat! TV buffs are in for a treat as Zee Digital Convergence Limited’s (ZDCL) OTT platform dittoTV will bring Zee Cafe’s shows to viewers live. With an array of five popular shows, along with a brand new action series, the platform’s subscribers can watch these shows on-the go, anytime, anywhere on their internet connected devices.
“Indian viewers often have to wait for weeks, even months to watch their favourite U.S. shows. With Zee Café now broadcasting these shows along with the US, fans can watch the latest seasons and be as updated as their U.S. counterparts.
With this new lineup of international shows, dittoTV brings together an interesting mix of genres – drama, comedy and action on a single online platform, which caters to the content preferences of the young Indian audience,” said dittoTV business head Archana Anand.
Secrets and Lies season 2 will air on Mondays at 10 pm whereas Big Bang Theory season 2 will air on Tuesdays at 6:30 pm. The season 3 of Gotham will air on Tuesdays at 10 pm. Series premiere of Lethal Weapon will happen on Thursday at 10 pm. The season 2 of Supergirl will air on Tuesdays at 7 pm while season 12 of Grey’s Anatomy will air on weekdays at 6 pm.
Apart from this addition, the platform offers access to over 100 live channels like the entire Zee Network, Colors, Sony, Aaj Tak, BBC, MTV and Ten Sports.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
