iWorld
dittoTV bags Social Samosa media award
MUMBAI: dittoTV, India’s leading live TV platform, has bagged the Bronze Award in the first edition of Best Social Media Brands Awards, organized by popular social media news portal Social Samosa, in the Media and Entertainment category. The awards saw over 130 entries pouring in across 25 categories. dittoTV, India’s leading LIVE TV platform has observed phenomenal growth since its launch in June 2016, and has now emerged a winner in the social media space.
Commenting on the addition of this feather in dittoTV’s cap, Archana Anand – Head of Digital – India Z5 Business says, “In a digital world where brands need to be engaging and regularly connect with their audience, this win for dittoTV comes as an achievement that will make us compete with full gusto and vie for the top-spot in the coming year.”
dittoTV has witnessed a spike in the number of followers and engagement across its social media platforms, such as, Facebook, Twitter, Instagram, YouTube and the dittoTV blog due to its interactive and engaging social media presence. Viewers stay hooked to the OTT platform owing to the vast bouquet of content that it offers, across multiple genres, and at an extremely affordable price.
Pitted amongst other stalwarts in the social media space, dittoTV is the only OTT player to have won an award for masterfully engaging an audience over an extended period, especially during its #BeesKaTV campaign in July, last year. Launched in June 2016, at a disruptive price of INR 20, dittoTV succeeded in democratizing television for viewers across India. The campaign generated tremendous buzz on all social platforms & helped in establishing the brand as the go-to LIVE TV platform for the Indian youth.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
