Cable TV
Distraction Formats is bringing comedies to MIPTV
MUMBAI: Two new scripted comedies from international format distributor Distraction Formats will make their debut at the television marketplace MipTV next month.
MIPTV takes place in Cannes, France from 2-6 April.
Aimed at the 15 to 35 age group, The Invincibles and Radio Sex are thoroughly modern vehicles that get maximum laugh mileage out age-old and ever-popular topics. At the same time, Distraction is exploiting the strength of its flagship comedy Love Bugs and the burgeoning popularity of new technologies with the development of interactive elements.
The Invincibles provides a look at the lives of four buddies facing imminent maturity. As their 30th birthdays approach, they ask the questions all young men must ask: Have we partied enough? Have we had our fair share of women, of thrills – of fun? There’s only one way to be sure, which provides the basis for the wild times that make up this outrageous 60-minute comedy.
Distraction’s second new scripted format comes in 100 quick 5-minute episodes, each one a burst of insight into sex, love, relationships and the baggage that accompanies them. Radio Sex focusses on a late-night radio show whose mission it is to create a communication channel between men and women. In a case of life imitating art, secrets are exchanged, plots are hatched, and the sexes “communicate” in the broadcast studio, the production office and the radio station bathroom.
Distraction CEO, Michel Rodrigue says, “We are very pleased to bring these shows to MipTV. Both are very clever and extremely funny, which makes them a natural fit within our formats catalogue.”
Working with Interactive Rights Management (IRM), Distraction has already developed a range of interactive services from fixed line telephony brand extensions to MMS comic strips and mobile video downloads for Love Bugs in Russia. Interactive elements have also been introduced into the format in Italy, and services will soon launch in Ukraine and the Middle-East.
IRM’s Valérie Bozzetto says, “The strong format brands that Distraction represents provide excellent launch pads for interactive services. We enjoy working with Distraction’s clients to implement these and to help them fully realize interactive potential.”
Another Distraction property, Sins of Love, has recently sold in France, and development of interactive applications around the format is under way. Sins of Love was launched at Mipcom last October.
MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.
Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.
Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.
The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.
In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.
