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DisneyUTV Digital to distribute EA mobile games in India
MUMBAI: DisneyUTV Digital, the digital arm of DisneyUTV, has partnered EA Mobile, the worldwide publisher for mobile games, to distribute their mobile games in India, Sri Lanka and Bangladesh. The games will be distributed by UTV Indiagames exclusively across carrier networks and local OEMs.
DisneyUTV signed the distribution deal after EA games‘ two-year contract with Nazara Technologies expired this July.
DisneyUTV will now provide gamers in India access to legacy titles from the EA Mobile portfolio including Need for Speed, Fifa ‘11, Monopoly, Bejeweled, Zuma, Tetris, EA Cricket ‘11, Bookworm and more. Gamers will also be able to enjoy the latest game releases from EA Mobile on the same day as they release internationally.
Games ranging from across genres like sports, racing, puzzles, word games, arcade and action will be available in a price range of Rs 50 to Rs 99.
“With feature phones and smartphones growing their presence in the Indian mobile market, the impetus to provide quality content on these platforms only gets bigger. With this relationship, we will increase the reach of EA’s popular games for the end users in the country and upsurge quality content in mobile entertainment. With strategic deals like these, we aim to further expand the gaming market across all possible mobile platforms available,” said DisneyUTV Digital MD Vishal Gondal.
EA Mobile Asia Pacific GM Franck Villet said, “This partnership with DisneyUTV represents an exciting opportunity for EA to bring our best content to an even broader audience in a growing mobile gaming market.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
