Applications
DisneyUTV Digital bindass Facebook Jukebox
MUMBAI: The digital business of DisneyUTV launched ‘bindass Facebook Jukebox‘ which is a digital platform that allows users to choose their favourite music on world‘s most popular social networking website – Facebook and watch their interaction live on television on bindass.
With bindass Facebook Jukebox, users can rank music by voting for their favourite songs listed on the application. It does not only play music but allows the users to interact with each other. The Jukebox allows users to dedicate songs to their friends and loved ones and watch their dedication along with their profile images live on the bindass Jukebox show – Monday to Friday from 5-7 pm.
DisneyUTV director – video and celebrity Sameer Pitalwalla said, “Combining our music show on bindass with our Facebook audience and giving them the power to select songs and see themselves along with their comments and dedications on TV is not only a great reward for our fan-base but also a step forward in the direction of making TV more social. The bindass Facebook Jukebox is an innovative product which converges social media with television through music, which appeals to our audience. bindass on Facebook has the most engaged audience base for any youth channel on Facebook in India and we wanted to create something special for our audience.”
Understanding the symbiotic relationship between mobile phones and social media usage through them amongst the youth, the App will be soon available on smartphones too. The mobile version will allow users to vote for their favourite songs and dedicate songs through the Facebook App on their smartphones.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
