Kids
Disney unveils character-themed digital cameras ‘Disney Pix’ in the US
MUMBAI: Disney Consumer Products, the merchandising segment of The Walt Disney Company has launched a new line of Disney Pix digital cameras specifically designed for kids and tweens.
Available in a variety of styles and character-themed designs for all ages, the new Disney Pix line features digital cameras, camcorders and peripherals that allow young users to shoot, edit, print and share their own digital photographs.
“Today’s kids expect photography to be digital and see film as antique. They want to see their photos instantly, share them digitally, and modify them in all sorts of creative ways. The Disney Pix line was designed specifically to let this new generation use photos to unleash the power of their imaginations,” said Disney Consumer Products, Global Electronics vice president Chris Heatherly.
The starting price for the range is $19.99. Disney’s imaging products also come with the Disney Pix software, designed to inspire a child’s creativity and imagination. This proprietary, interactive and easy-to-use editing software suite allows users to customise their photos with Disney characters, stamps, frames and more. A video editing version is also available for digital camcorder products, informs an official release.
“Until now, digital cameras have been too complicated for kids and have generally been priced out of reach. The Disney Pix line delivers the functionality and creative play that kids are looking for in a variety of stylish designs at affordable price points that parents can say `yes’ to,” adds Heatherly.
Designed by Disney in partnership with its manufacturer, Digital Blue, the Disney-themed designs include Disney Chrome, High School Musical, Pirates of the Caribbean, Cars, Little Mermaid, Disney Princess and Tinker Bell.
The new Disney Pix line features eight products including:
— Disney Pix Micro Digital Camera: An ultra-small camera (6.5″w x 10″h x 2.5″d) for easy, on-the-go pictures — perfect to hang from a backpack or handbag. Features CIF digital resolution, storage capacity of 24 photos, status LCD display, requires 1 AAA battery (not included) and comes with camera strap and Disney Pix software CD-ROM. (SRP $19.99)
— Disney Pix Click Digital Camera: Loaded with many options, this camera features a 1″ color LCD screen, VGA digital resolution (640 x 480), stores up to 200 photos, a 2X digital zoom, built-in auto flash, TV output (NTSC/PAL compatible), requires 2 AA batteries (not included). The Disney Pix Click comes with a camera strap, Disney Pix(TM) software CD-ROM, USB cord and two interchangeable face plates with stylish character graphics. (SRP $49.99)
— Disney Pix Max Digital Camera: Fully loaded with high performance options for optimum picture taking, features a three Mega Pixel digital resolution, a 1.5″ color LCD screen that allows users to view their photos enhanced with Disney images utilizing innovative digital custom photo frames available directly on the screen. Also includes a 4X digital zoom, expandable memory card slot, built-in auto flash, TV output (NTSC/PAL compatible), requires 2 AA batteries (not included). The Disney Pix Max comes with a camera strap, Disney Pix(TM) software CD-ROM and a USB cord. (SRP $79.99)
— Disney Princess Digital Movie Maker: Girls can now star in their very own Disney Princess movie with this new digital camcorder featuring 32MB of built-in memory, 640 x 480 video resolution and a built-in microphone. With easy-to-use Disney Pix software included, girls can edit their own videos and add music, animation, sound effects, titles and credits. The Disney Princess Digital Movie Maker comes with a wrist strap, a docking station, Disney Pix software CD-ROM and a USB cord. (SRP $79.99)
— Disney Keychain Digital Brag Book: The perfect way to share your photos on the go, this ultra-small digital photo album keychain features a 1.1″ LCD screen and stores up to 50 photos. The Disney Keychain Digital Brag Book comes with a USB cord and requires two AAA batteries (not included). (SRP $29.99)
The Disney Pix line is available at retailers in the US including Target, Best Buy, Circuit City, Limited Too, Claire’s, Toys ‘R’ Us, KB Toys, Ritz Camera among others, adds the release.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
