Kids
Disney looks to exploit ‘Arjun’ across platforms; launches merchandise, mobile game
MUMBAI: Eyeing a bigger share of the merchandising and gaming pie, Disney India has now expanded its product offering by launching a mobile game and merchandise for its television series Arjun: Prince of Bali.
Launched about three weeks back, Disney’s first local animation property Arjun: The Prince of Bali, developed in association with Green Gold Animation has tasted success in its first series and is back again to engage kids through a new range of merchandise and a game inspired by the show.
While in the first season of the show, one episode a week was aired, the second season will have two new episodes, which will air every Thursday and Friday at 3 pm.
Speaking about the same, Disney India VP and head content and communication media networks Vijay Subramaniam said, “Disney Channel in India tells uniquely tailored stories through great characters. The first season of Arjun gained immense popularity amongst our young viewers and we saw the potential to give them more opportunities to enjoy the story while continuing to entertain with the second season on the channel. Arjun inspired merchandise and a game will provide kids with a stronger and deeper engagement with their favourite local stories.”
Green Gold Animation founder and managing director Rajiv Chilaka added, “The audience has always got to see the princess in all Disney movies and series and probably for the first time the Indian audience will witness the Prince of Disney. It is a flamboyant character and we intend to showcase a lot of comedy, action and adventure with this show.”
The show’s second series continues to narrate the story of Prince Arjun of Bali and will focus on his coming of age journey as he now matures into a valiant prince while continuing to master newer techniques and strategies of warfare. The new series also explores the relationships with his friends and family and brings to light the jovial and lively side to the warrior prince.
The runner game around the show is set in the kingdom of Bali and is developed by Disney India’s Interactive division, Indiagames. The mobile game has features like weapon upgrades to make characters stronger as the levels progress.
“With an interesting storyline, beautiful landscapes and popular local characters, the Arjun series makes for an interesting game play. By integrating elements from the show and building on the character traits in the game, we were looking at giving fans an opportunity to interact with Arjun and his friends beyond the show and create an all immersive gaming experience for them,” said Disney India VP and head interactive Sameer Ganapathy.
The consumer products around the show will be extended across a range of products from toys, back to school merchandise, apparel to stationery. Toys also include figurines, bow and arrow set and more. In addition to this, plans are also afoot to develop school supplies such as school bags, lunch boxes, water bottles, note-books and home decor with bed sheet sets, cushions and mugs.
With 26 episodes of 22 minutes each, the series will go on for 13 weeks. Post that, Disney Channel will either add more episodes or bring in the show’s next season.
Speaking about the launch of merchandise, Disney India VP and head consumer products Abhishek Maheshwari said, “Kids today adore local animation and want to own a piece of their favourite character on their everyday products. The popularity of the Arjun series and the appeal of its characters amongst kids have inspired an entire range of interesting consumer products. Each character possesses a unique characteristic which can be leveraged very well across categories.”
When queried about launching the merchandising at this stage of the local animation series, Ganapathy said, “The success of the first series made us come up with merchandising and a mobile app. Another reason is that we wanted to engage kids in as many ways as possible, so after the show they can get along with the game and engage with us.”
“The IP holds a lot of potential and that is the reason why we got into merchandising and a mobile game at this stage of our local animation. Disney’s strategy has always been to cater to multiple platforms and that’s what we want to do with Arjun as well,” Maheshwari added.
Currently, the app has a sizable number of downloads on the Google Play Store. The app will also be made available on the Windows and iOS platform soon.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
