Applications
Disney Junior expands digital offerings in the US
MUMBAI: Disney Junior is boosting its presence on the digital front in the US. The Disney Junior Appisodes app for iPad, iPhone and iPod Touch has been announced following the ‘Mickey Mouse Clubhouse Road Rally Appisode‘.
Now the broadcaster has said that the Disney Junior Appisodes app is the first TV appisode app for kids that combine viewing and interaction with the TV characters and stories they love. It can be found now in the App Store at: appstore.com/disneyjuniorappisodes.
Developed by Disney/ABC Television Group‘s Digital Media team, the new app offers true interactive viewing, allowing fans 2-7 to touch, tap, swipe, tilt, shake and talk their way through various fun-filled activities embedded into episodes of some of their favorite Disney Junior shows.
The all-new “Mickey Mouse Clubhouse – Mickey and Donald Have a Farm Appisode” and the “Jake and the Never Land Pirates Appisode,” which features “Hide the Hideout” and “Captain Hook‘s Hooks,” are available for $4.99. A free download of the original “Mickey Mouse Clubhouse Road Rally Appisode” is included. In the coming months, episodes of shows ‘Doc Mc Stuffins,‘‘Sofia the First‘and more ‘Jake and the Never Land Pirates‘will also be available for download as appisodes.
Disney Channels Worldwide VP digital media Lauren DeVillier said, “The Mickey Mouse Clubhouse appisode has been successful because it‘s a natural extension of what kids are already doing in their daily lives. Over 70 per cent of households with kids have app-enabled devices in their homes. Touching, tapping and swiping are second nature to them.
“We are allowing kids to move the narrative of their favourite show forward by interacting with the characters, giving them the opportunity to take an active role in the story. Being able to do that with one of their favorite TV shows is really exciting for them. And from a content perspective, it gives our shows a whole new life on another platform.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
