Hindi
Disney+ Hotstar collaborates with Bhuvan Bam & Vidyut Jammwal for Marvel film
Mumbai: Disney+ Hotstar has unleashed an electrifying campaign for the OTT debut of Marvel Studios’ “Deadpool & Wolverine”, enlisting Bollywood star Vidyut Jammwal and YouTube sensation Bhuvan Bam to elevate excitement among fans. The dynamic duo brings a unique desi flair to the promotional efforts, amplifying the anticipation for this action-packed Marvel adventure, now available in Hindi, Tamil, Telugu, and English.
Vidyut Jammwal, celebrated for his martial artistry and action prowess, resonated with the film’s intense energy and spectacular stunts. Sharing his enthusiasm, Jammwal said: “I’m someone who enjoys action films, Deadpool & Wolverine took me on a ride unlike any other. The action in this film is exactly why I love this genre—jaw-dropping stunts, epic visuals, and I’m excited to watch the bromance between Ryan Reynolds and Hugh Jackman again. Wolverine has always been iconic for me and seeing him back in action with Deadpool is pure magic. What makes it even better is that it’s available in Hindi, Tamil, and Telugu, so Marvel fans get to enjoy all that action and energy in a way that feels even closer to home. It’s a ride you won’t want to miss!”
Meanwhile, Bhuvan Bam brought his trademark humour and relatability to the campaign. Through quirky, fun videos, Bam infused a local flavour into the wild chaos of Deadpool and Wolverine’s adventure, encouraging fans to enjoy the blockbuster in a way that feels closer to home. Sharing his excitement on the film’s debut, he said, “I’ve always admired Ryan Reynolds for his sharp wit and perfect timing—he’s just unbeatable when it comes to delivering a punchline! Watching him as Deadpool team up with Wolverine’s raw intensity makes for an insane combo that has you hooked from start to finish. There’s everything from wild action and razor-sharp comedy to real camaraderie and superpowers that are just epic to watch. For fans like me who love seeing these larger-than-life heroes in our own language, this one’s a total treat. I can’t wait for everyone to dive into this desi-style blockbuster experience—it’s the perfect mix of masala and dhamaal!”
Disney+ Hotstar left no stone unturned in amplifying the reach of “Deadpool & Wolverine” OTT launch. The campaign utilised platforms like PhonePe, Snapchat, and MCanvas, creating engaging and interactive experiences. From animated Deadpool & Wolverine content on PhonePe to custom Snapchat lenses immersing users in the Marvel universe, the promotions catered to a diverse audience and maximised visibility.
Hindi
Remembering Gyan Sahay, the lens behind film, television and advertising
From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.
MUMBAI: There are careers, and then there are canvases. Gyan Sahay, the veteran cinematographer, director, and producer who passed away on 10 March 2026 in Mumbai, had one of the latter. Over several decades in the Indian film and television industry, he turned lenses, lights, and the occasional puppet rabbit into something approaching art.
A graduate of the Film and Television Institute of India (FTII) in Pune, Sahay built his reputation as a director of photography across a career that stretched from the early 1970s all the way to the digital age. He was the kind of craftsman who understood that a well-composed shot is not merely a technical achievement but a quiet act of storytelling.
For most Indians of a certain age, however, Sahay will forever be the man behind the rabbit. His direction of the iconic long-running television commercial for Lijjat Papad, featuring its now-legendary puppet bunny, gave the country one of its most cheerfully persistent advertising images. It was the sort of work that sneaks into the national subconscious and takes up permanent residence.
His big-screen credits as cinematographer include Anokhi Pehchan (1972), Pagli (1974), Pas de Deux (1981), and Hum Farishte Nahin (1988). In 1999, he stepped behind a different kind of camera altogether, making his directorial debut with Sar Ankhon Par, a drama that featured Vikas Bhalla and Shruti Ulfat, with a cameo by Shah Rukh Khan for good measure.
On television, Sahay was particularly prized for his command of multi-camera production setups, a skill that made him a go-to technician for large-scale shows and reality programmes. In an industry that has never been especially patient with complexity, he was the calm hand on the rig.
In later life, Sahay turned teacher. He participated regularly in masterclasses and Digi-Talks, often hosted by organisations such as Bharatiya Chitra Sadhna, sharing hard-won wisdom on cinematography, the comedy of timing in a shot, and the sweeping changes brought by the shift from celluloid to digital. He was also said to have been involved in a project concerning a biographical film on Infosys co-founder N.R. Narayana Murthy.
Tributes from the film industry poured in following the news of his passing, with colleagues remembering him as a senior cameraman who served as a rare bridge between two entirely different eras of Indian cinema. That is, perhaps, the finest thing one can say of any craftsman: he kept up, and he brought others along with him.
