News Broadcasting
Disney Channel rings in Teacher’s Day celebrations
MUMBAI: Disney Channel is paying tribute to teachers by dedicating a whole week in September to observe Teacher’s Day in a distinctive style. The channel is offering children across the country, a unique opportunity to acknowledge their teacher’s efforts and to make them feel very special.
Children can write in to Disney Channel and have personalised greeting cards sent to their teachers. Disney Channel will also run a contest based on popular characters playing “teacher” from various Disney Channel shows with five kids getting a chance to take their teacher and entire class out for a Disney Channel treat. Teacher’s Week will be celebrated from 5 – 9 September on Disney Channel.
Disney Channel is also running a contest to find “the coolest teacher of them all” based on the channel’s most popular characters playing “teacher” namely Miss Finster from Recess, Mr Keith and Mr Dig from Lizzie McGuire and Mr Petracelli and Mr Lawler from That’s So Raven. Kids writing in to Disney stating who they think is the coolest character teacher stand to win fabulous prizes. Five kids will bag a chance to take their teachers and the whole class out for a Disney Channel treat.
Walt Disney Television International (India) director marketing and communications Tushar Shah said, “Teacher’s play an integral role in the overall growth and development of kids in their efforts to teach and impart knowledge. They are one of the main influencers in a child’s formative years that enable kids to nurture and chase their dreams wholeheartedly and make them a reality. Through the initiatives on Disney Channel we hope to create magic in the lives of kids and their teachers on this special occasion.”
The celebrations are underway with promos running right up to 5 September on Disney Channel, on disneychannelindia.com and through school contact programmes in Delhi, Mumbai, Amritsar, Faridabad, Kanpur, Lucknow, Varanasi, Meerut and Rohtak. Kids can write into the channel or log on to the website or simply SMS us to participate.
During “Teacher’s Week”, Disney Channel will also air teacher-student related episodes of various Disney Channel shows including That’s So Raven, Lizzie McGuire and Recess.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
