News Broadcasting
Dish TV set to create niche channels to beat the competition
NEW DELHI: With a second player in the DTH arena round the corner in the form of Tata Sky, Dish TV is finalizing creation of new channels for its subscribers.
According to Dish TV CEO Sunil Khanna, work has started on new niche channels to be introduced on the DTH platform over the next 12-24 months.
Pointing out that the target is to have a between 190-200 channels on Dish TV, Khanna said, “Some of the new channels would be created within the Zee group, while few may be brought in as part of third party distribution.”
The reason behind creating niche channels instead of importing products from outside India is that not all niche channels available are suited for Indian viewers.
For example, Khanna said, if Dish wants to introduce a premium gardening channel, there was no use getting one from outside as the weather conditions and local environment is different in India.
“To give an instance, if we have a gardening channel, then it’s best to create it in India and in-house. This way we would also be able to study the feasibility of such niche channels, which may have limited, but loyal viewership that would be ready to pay even a premium,” Khanna said.
Dish TV, country’s first pay TV platform, is managed by the Subhash Chandra-controlled ASC Enterprises that is the DTH licence holder. Another Chandra company, Zee Network, has a programme supply agreement with ASC.
Dish TV, which is pumping up the noise around the usefulness of subscribing to a DTH service, is also increasing its investment in the project.
“We have spent around Rs 3.5 billion in the DTH project till now, out of which a major part has been spent on customer acquisition,” Khanna said.
He added that investment would be upped “as needed from time to time to expand operations and offerings.”
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
