DTH
Dish TV launches Zing in Kerala with 27 Malayalam channels
MUMBAI: A decade after serving the nation with direct to home (DTH) services media mogul Dr Shubash Chandra owned Dish TV has now launched its regional DTH brand Zing in the Kerala market targeting Malayalam viewers.
It may be recalled that in an exclusive interview with Indiantelevision.com recently, Dish TV CEO RC Venkateish had said that after being present in the Bengal, Tamil Nadu, Andhra Pradesh and Maharashtra market, Zing would expand into the Kerala market.
Special conceptualisation and customization has been done keeping the Malayalam viewers in the state of Kerala, who are rapidly moving over to the digital platform.
The bouquet of services are derived from a consumer survey revealing the most watched channels in this region. As an attempt to give the best services to the consumers at a reasonable price, Zing will offer 27 Malayalam channels and services along with 150+ channels at an exclusive price of Rs 99 per month.
Venkateish said, “Our consumer demographic study has indicated that large segment of TV viewers from medium and small town prefer content from their own region. Zing will address this need and provide maximum available regional content (27 Malayalam Channels and Services) to viewers through exciting packs as compared to other DTH brands.”
He added, “Zing is our unique initiative where a complete new brand is being launched to address this need for regional content. Now not only will packages cater to specific audiences across states, but even communication will be in the customer’s language of choice.”
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
