iWorld
Dish Network launches Sling TV for on the go devices including tablets and smartphones
BENGALURU: Sling TV L.L.C., a subsidiary of Dish Network Corporation announced that it will launch Sling TV, a live, over-the-top television service, to customers in the US, in the first quarter of 2015. Sling TV will deliver live sports, lifestyle, family, news and information channels, Video-On-Demand entertainment and the best of online video to broadband-connected devices at home and on-the-go. Priced at US$20 per month, the service will require no commitment, contract, credit check or hardware installation, says a Dish Network release.
At launch, subscribers can watch live TV by downloading the app to supported versions of iOS and Android, or by visiting the upcoming Sling website from Macs and PCs. Sling TV is designed to deliver a high-quality television experience inside and outside the home, anywhere a wired, Wi-Fi or mobile broadband connection is available. The service is delivered over an IP-based content delivery system that leverages adaptive bitrate streaming technology. This allows for the highest quality streaming experience possible regardless of network quality fluctuations or location says Dish Networks.
“Sling TV provides a viable alternative for live television to the millennial audience,” said Dish Network President and CEO Joseph P Clayton. “This service gives millions of consumers a new consideration for pay-TV; Sling TV fills a void for an underserved audience.”
“Consumers can now watch their favourite shows on their favourite devices that they already use to watch video. Live television, including ESPN, for $20 per month with no commitment or contract, is a game changer,” said Sling TV CEO Roger Lynch. “The arrival of Sling TV lets consumers, who’ve embraced services like Netflix and Hulu, take more control of their video entertainment experience.”
Supported internet-connected devices for Sling TV are expected to include Amazon Fire TV, Amazon Fire TV Stick, Google’s Nexus Player, select LG Smart TVs, Roku players, Roku TV models, select Samsung Smart TVs, Xbox One, iOS, Android, Mac and PC. Sling TV expects to announce its availability on additional streaming devices and smart TVs in the coming months.
At launch, Sling TV is offering a core programming package with live and Video-On-Demand shows, sports, movies and online video, as well as two optional add-on packs. Customers will be able to pause, rewind and fast-forward most live channels and Video-On-Demand content. For certain channels, the service includes a 3-day replay feature that gives customers the ability to watch some shows that have aired in the past three days; no DVR is needed. Sling TV’s features are available across all supported platforms.
Priced at US$ 20 per month, ‘The Best of Live TV’ core package includes 12 Nielsen-rated sports, lifestyle, family and news networks: ESPN, ESPN2, TNT, TBS, Food Network, HGTV, Travel Channel, Adult Swim, Cartoon Network, Disney Channel, ABC Family and CNN. This package additionally features an array of Video-On-Demand entertainment and the best of online video with unique content from Maker Studios, the global leader in online short-form video.
Consumers can tailor their experience with add-on packs for access to additional programming, at US$ 5 per month. Sling TV will offer a ‘Kids Extra’ add-on with Disney Junior, Disney XD, Boomerang, Baby TV and Duck TV, and a ‘News & Info Extra’ add-on with HLN, Cooking Channel, DIY and Bloomberg TV. A ‘Sports Extra’ package is coming soon says the company. Sling TV expects to expand its core package, Video-On-Demand content, online video and add-on packs throughout 2015.
Sling TV is an emerging over-the-top service that is independent from Sling Media’s line of Slingbox products and services. Sling Media is the leading provider of multi-screen TV solutions giving consumers the ability to access their live and recorded traditional pay-TV service anywhere in the world, on any connected device.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
