DTH
Dish Media launches DISH Connected to the digital Ad marketplace
Mumbai: DISH Media has launched DISH Connected, a first-of-its-kind solution that allows DISH TV’s live linear inventory to be programmatically executed. This delivers real-time, targeted advertisements to internet-connected DISH set-top boxes, providing advertisers access to DISH inventory in the same manner as a SLING TV campaign.
Advertisers are now able to programmatically transact on premium DISH set-top box inventory through private auctions set up with demand-side platforms (DSP) like The Trade Desk and Yahoo DSP, as well as the sell-side platform (SSP) Magnite. As viewers watch content on their DISH internet-connected set-top boxes, advertisers can bid on and deliver advertisements to them in real-time. This allows advertisers to extend their reach to an expanded footprint and to make a single buy programmatically across both SLING and DISH inventory.
CTV ad spend continues to surge and with this new effort DISH Media combines CTV and linear advertising accessibility, delivering new inventory, expanded reach, and added scale to advertisers like Horizon Media, Havas Media, Stagwell and Camelot Strategic Marketing & Media.
DTH Operator
JC Flowers withdraws NCLT plea against Dish TV over EGM demand
Move eases pressure on DTH firm as long-running shareholder dispute cools
MUMBAI: In a breather for Dish TV India, JC Flowers Asset Reconstruction has withdrawn its petition before the National Company Law Tribunal seeking directions to convene an extraordinary general meeting.
The development was disclosed by Dish TV in a regulatory filing, confirming that the petitioner chose to withdraw the case during a hearing at the Mumbai bench of the tribunal. A detailed order from the bench is still awaited.
The petition, originally filed under Sections 98 to 100 of the Companies Act, 2013, sought to push for an extraordinary general meeting to address governance issues at the company. The case had its roots in a prolonged shareholder tussle dating back to 2021, when Yes Bank, then the largest shareholder, was at odds with the promoter group led by Subhash Chandra over board reconstitution.
JC Flowers had stepped into the picture as an assignee of Yes Bank’s stressed assets, effectively continuing the legal push initiated earlier. The withdrawal now signals a pause, if not a closure, to that chapter of dispute.
While the reasons behind the withdrawal have not been formally detailed, the move reduces immediate legal pressure on Dish TV, which has been navigating both operational and regulatory challenges in recent years.
For now, the focus shifts back to the company’s business fundamentals, even as the legal dust settles, at least temporarily, on one of its more closely watched shareholder battles.
