iWorld
DISH deploys TiVO metadata to enable seamless entertainment discovery
MUMBAI: After taking some good strides worldwide, TiVO Corporation is adding another feather to its cap. After partnering Panama Cable Onda, Turner, Japan’s KDDI and renewing its licence with Foxtel, it’s now working with DISH.
TiVo, a leader in entertainment technology and audience insights, announced that leading pay-TV provider, DISH Network Corp., has completed its migration to TiVo Metadata. DISH is utilising TiVo’s rich metadata, such as program information and image-based content, across its product platforms, including linear TV, video on demand (VOD) and DVR.
TiVo completed the metadata migration process in just under five months, bringing rich and robust metadata to DISH’s product platforms. The deployment was also rolled out in a way to minimize impact across DISH’s entertainment ecosystem.
“Today’s consumers want a visually-rich entertainment experience that makes it easy for them to quickly identify and access the content they want in real-time,” said Niraj Desai, vice president of product management, DISH. “Through our long-standing collaboration with TiVo, we were able to integrate their enhanced metadata offerings and provide a cohesive and seamless entertainment experience across our product platforms.”
TiVo completed the metadata migration process in just under five months, bringing rich and robust metadata to DISH’s product platforms. The deployment was also rolled out in a way to minimize impact across DISH’s entertainment ecosystem.
“Working against a compressed timeline, TiVo delivered a comprehensive metadata solution that enabled DISH to continue to deliver rich entertainment experiences that its customers expect. We deeply value our relationship with DISH and look forward to continuing to innovate with them,” said Roz Ho, senior vice president and general manager, Consumer and Metadata, TiVo. “With our industry-leading metadata catalog and innovative discovery solutions, TiVo is helping companies like DISH power the ultimate entertainment experience.”
TiVo’s metadata is a leading metadata resource for international TV shows, movies and sporting events, delivering the best quality, localized international metadata that is consistent across 70 countries.
TiVo has already introduced its new fully-integrated Personalized Content Discovery platform. The new platform provides video operators with the most comprehensive suite of content discovery features that combine the power of TiVo’s renowned conversational voice search with personalized search and recommendations. The platform also features powerful analytics capabilities that enable operators to conduct A/B testing; thus, giving operators the ability to optimize their operations in real-time.
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iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
