News Broadcasting
Discovery’s new biz unit to launch Health On-Call VOD service
MUMBAI: Discovery Communications has formed a new integrated, multiplatform business called Discovery Health Media Enterprises, with plans to roll out the Discovery Health On-Call VOD service this October.
This new business unit includes the Discovery Health Channel and FitTV television networks and online assets including www.discoveryhealth.com, as well as its Continuing Medical Education (CME) business.
The Health On-Call sevice will offer cable viewers access to a slate of health information through short-form videos culled from the Discovery Health Channel and FitTV, as well as from organizations such as the March of Dimes and the American Diabetes Association.
Also in the coming months, this unit will launch Discovery Health Mobile, a new service that will include programming alerts, expert tips and short-form content as an enhancement to its online, VOD and network program offerings.
With this initiative, Discovery Health Media Enterprises is the only fully integrated multi-platform health care media entity that provides access to a centralized online, television and mobile community for research tools, expert advice and customized products and services.
“Built upon a highly trusted brand, Discovery Health Media Enterprises will incorporate a new line of products and services to be the leader in providing consumers with the most relevant and credible health and medical information,” said president and CEO of Discovery Communications Judith A. McHale. “We believe there is a large business opportunity for the company in high quality health media. Our goal is to be the most trusted media source that enables consumers to better manage their families’ health and wellness needs.”
Discovery Communications has initiated an executive search to recruit a senior level executive from the health care sector to oversee the business unit. Discovery Health Channel and FitTV executive VP and general manager Eileen O’Neill will continue in her role and work closely with the Discovery Networks U.S. division, which currently supports both networks in the production, marketing, sales and research functions.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
