Factual
Discovery’s ‘Into the Wild’ featuring Ajay Devgn reaches 13.6 mn TV audiences
Mumbai: Discovery India’s “Into the Wild” with Bear Grylls and Ajay Devgn which premiered on 25 October on the Discovery Channel has garnered a unique reach of 13.6 million across the network channels. It became the highest-rated show in the infotainment genre this year with 605K AMAs (average minutes audiences; 2+ India).
The show has garnered a high TSV of 19 minutes. Discovery channel alone is rated higher than all infotainment channels put together and accounts for 55 per cent channel share in the infotainment genre.
The journey started with a special edition of “Man Vs Wild” with Bear Grylls and PM Modi which was billed as the TV event of the year. Followed by “Into The Wild” with superstars Rajinikanth and Akshay Kumar, generating record TV ratings and viewership for the cult new franchise. The latest episode of “Into The Wild” with Bear Grylls and Ajay Devgn has continued the legacy for being the most-watched show in the genre this year too.
“Within its first-week premiere on discovery+, the show opened to rave reviews from the audience witnessing a strong momentum in subscription because of its gripping content and also with its truly out-of-the-box and disruptive marketing innovations,” said a spokesperson from the company.
(Source: BARC India| TG: All 2+ I Market: India (U+R) |Period: Week 43’2021|AMAs)
(Source: BARC India| TG: All 2+|Market: India(U+R) |Period: Week 43’2021 | 8pm-9pm |ATS)
(Source: BARC India| TG: All 2+|Market: India(U+R) |Period: 25th Oct 2021 8pm-9pm |Channel Share %)
Factual
National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
