GECs
Discovery renews deal for ‘Cash Cab’
MUMBAI: The New York-based production and development unit of Lion Television USA has received an 80-episode order from US broadcaster Discovery for the Cash Cab series..
Hosted by comedian Ben Bailey, each half-hour episode sees suspecting commuters step inside a seemingly ordinary cab. They suddenly discover they are on national television with a chance to win cash on the way to their destination.
As the questions get harder, they fetch in more money, but if contestants get three questions wrong, they are kicked out of the cab, before reaching their destination.
Lion TV USA executive VP Tony Tackaberry says, “We are very proud to be receiving another significant series order from the Discovery Channel. During the last year that Cash Cab has been on the air, the series has attracted a fanatical viewership that has grown with the series.”
The series’ executive producer Allison Corn says, “The Discovery Channel has really supported the growth of Cash Cab from an early cult hit to a full fledged franchise.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
