iWorld
Discovery+ now available on Jio set-top box for JioFiber users
KOLKATA: Starting today, SVoD streaming service Discovery+ will be available on the Jio set-top box. Through this partnership, Discovery+ will bring to JioFiber users its world-class content across 40+ genres such as science, adventure, food, lifestyle animation among others.
The streaming app has launched on JioFiber with an impressive line-up of hundreds of marquee shows across 60 different sub-genres and in multiple languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada and Bengali.
The partnership will give JioFiber customers an opportunity to access Discovery Network’s premium shows and specials including the incredibly successful Into The Wild series featuring superstars Rajinikanth and Akshay Kumar; some of the greatest hits like Man vs Wild, Gold Rush, Expedition Unknown, 90 Day Fiancé, How The Universe Works, among others as well as popular Indian titles like Breaking Point, Revealed: Rashtrapati Bhavan, Himalayan Tsunami, and India 2050, to name a few. Consumers will also be able to access all the latest discovery+ originals such as, Vande Bharat Flight IX1344: Hope to survival, Secrets of Sinauli, Mission Frontline, Super Soul and Ladakh Warrior that debuted over the past couple of months.
Discovery direct-to-consumer APAC head Issac John said, “We believe that discovery+ is a product for every Indian household. Our partnership with Jio presents a distinct opportunity to take discovery+ and its repository of incredible storytelling to deeper pockets of the country facilitated by Jio’s unparalleled reach and remarkable service.”
All new and existing JioFiber users on Rs 999 and above plans can enjoy world-class, real-life content by downloading the discovery+ app on the Jio app store.
The news comes a day after discovery+ announced a high-volume, multi-territory deal with leading independent distributor All3Media International. More than 250 hours of premium non-scripted content features in the acquisition, including Race Across the World, Naked Attraction, The Undateables and titles from All3Media International’s Gordon Ramsay portfolio.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
