Kids
Discovery Kids begins Tamil, Telugu feeds
MUMBAI: Discovery Kids has announced that it is targeting to expand its reach in the states of Tamil Nadu, Andhra Pradesh and Telangana with the launch of Tamil and Telugu language feeds. The Tamil feed has already been introduced starting 24 March while the Telugu language feed will be launched from 1 April.
The launch of these new feeds will help Discovery Kids in further consolidating its position in the kids’ genre. Discovery Kids, after the launch of Bandbudh aur Budbak in February 2018, has created a stir in the kids’ genre by garnering close to 200 per cent increase in TV ratings, 160 per cent + increment in TSV (time spent per viewer) and more than 30 per cent increase in reach.
Discovery Kids, Discovery Communications India head Uttam Singh said, “The launch of Tamil and Telugu language feeds will provide a huge fillip to our efforts in increasing the reach of Discovery Kids in the strategically important markets. The love and affection that Discovery Kids is getting are truly humbling. We are further intensifying our efforts to reach the top of the kids’ genre.”
The channel will also mark April fool’s day, 1 April, as the birthday of Bandbudh Aur Budbak. The channel will launch new episodes of the show so that kids can have a blast with their favorite characters after the end of their examination period.
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Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
