Kids
Discovery Kids aims 35% reach with English audio feed
MUMBAI: The kids channels have finally woken up to the importance of animation in regional languages.
Tamil, Telugu, Bengali and Malayalam are the existing languages that are working quite well in the overall industry as well as in the kids segment. Keeping in mind the parents’ concerns for their kids to learn and grow, the broadcasters thought of launching English feeds as well. Recently, Sony Yay made its footprint in the English space and now, Discovery Kids has also added this feed in its bouquet.
Discovery Kids was launched in 2012 and has already Tamil, Telugu and Hindi audio feeds that helped the channel to leap-frog to fourth rank in the existing cluttered market from ninth rank in the beginning of the year riding on 426 per cent growth in TV ratings. Discovery Kids head Uttam Pal Singh said, “Our channel’s reach has doubled from 9 million in week 1 to 18 million in this week (33) as per the BARC data.
He said that since the regional languages are important in the industry, Discovery launched those before entering the English segment. “For Discovery Kids it’s almost like a clean slate when we started it out with the launch of Bandhbuk aur Budbak and Little Singham. So first was definitely getting Tamil on board and as and when we added these regional languages, we got good response,” he said.
The next step is to get maximum reach in the SAARC countries. “The addition of Telugu feed in April earlier this year helped increase our reach by over 50 per cent in the state of Andhra Pradesh/Telangana. We expect that the English feed will help us penetrate deeper in select pockets in India as well as SAARC countries,” he added.
The mobile game of Little Singham hit the No. 1 spot in the Arcade section by garnering 3 million downloads within the first two weeks of its launch.
The network claims to have a daily time spent of 82 minutes on the channel and has observed a significant hike in the ratings due to its programming on the occasions of Friendship Day and 15 August. “We released special content on Desh ka Sipahi Little Singham and focused on Bandhbuk and Budbak on Friendship Day. We gained 9 GRPs in the last week and now as far as the channel’s reach is concerned, we want to reach about 30-35 per cent.”
As per the BARC data’s week 33, Nickelodeon stands at the first position with 135622 impressions (000s) sum. Disney Channel, Hungama, Discovery Kids and Pogo TV stood at second, third, fourth and fifth positions respectively with 125920 impressions (000s) sum, 110826 impressions (000s) sum, 81728 impressions (000s) sum and 78145 impressions (000s) sum.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
