Factual
Discovery joins hands with BYJU’S for quiz show
MUMBAI: Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.
Layered into three rounds – at school level, city level and state level, the quiz will culminate into a six-episode TV quiz show that will premiere on Discovery Channel, Discovery HD World, Discovery Science and Discovery Kids starting February 2019. The show will reach out to 12000+ schools across 30 states and union territories hosting the initial on-ground round, targeting 25 lakh students in the age-group between eight to 14 years.
Discovery Communications India VP, head of advertising sales and business head of regional clusters Vikram Tanna said, “There is natural affinity between Discovery – a brand synonymous with satisfying the curiosity of inquisitive minds, and BYJU’S – The Learning App – that makes learning a fun activity. Together we will be able to engage with school students and create great value for the channel, the partners and the students alike.”
A true PAN-India initiative, the final round will see representatives of 30 states battling it out on the largest quizzing platform. The winners of the inaugural edition of Discovery School Super League Powered by BYJU’S will get a special prize of an all-expense paid trip to NASA.
BYJU’S COO Mrinal Mohit said, “Both the teams have worked closely to create a quiz show which will encourage students to approach learning with a whole new perspective. Celebrating the importance of life-long learning, this quiz show aims at making learning fun, exciting and engaging.”
He further added, “With 20 million students learning from us today, the unprecedented scale of this nationwide project excites us even further.”
Also Read:
Enterr10 to launch two Bengali channels
Industry optimistic about RPD technology for viewership
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
