GECs
Discovery Jeet commissions ‘Still and Still Out of the Box’ for ‘Gabru’ Punjabi rapper
MUMBAI: Amritpal Singh Bindra and Anand Tiwari, the dynamic duo behind Still & Still Media Collective, one of the reputed content creators across Web, Films and Advertising, are all set to foray into television production with Still and Still Out of the Box.
Still and Still Media Collective has produced television commercials for popular brands like Amul, Maruti and Ching’s amongst others. The company has also made their place in the digital space by producing web series like Bang Baaja Baarat, Sex Chat with Pappu and Papa and the recent Girl in the City.
With a focus on creating original and innovative content for the television audiences, the young media entrepreneurs are all set to begin shooting their first TV show titled ‘Gabru’, which will be aired on Discovery’s new Hindi GEC Discovery Jeet. The duo, known for their popular web series Bang Baaja Baaraat, Girl in the City, and Official Chukiyagiri have recently made their way into film production with Love Per Square Foot, in association with Ronnie Screwvala’s RSVP.
Speaking on the launch of their new vertical, Bindra said, “At Still and Still Media Collective, we aspire to create high quality content that engages and entertains audiences across the board. With still and still OTB we’re excited to bring our philosophy of disruptive and innovative content to the powerful medium of television.”
Tiwari added, “After our success in digital and our foray into film, we look forward to bringing credible content to the Television space. Our maiden production Gabru is about the evolution of hip hop in India and is the first of it’s kind on Indian premium Television.”
Gabru revolves around the lives of three distinct protagonists – Gaurav Singh aka MC Money, Bani Khurana aka Queen B and Sarfaraz Khan aka ‘Surf’. The story deals with the trials and tribulations of a Punjabi Hip Hop King, who at the peak of his career, faces a threat from a rival rapper, who also happens to be his ex-flame.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
