Factual
Discovery India launches premium clothing line with Myntra
Mumbai: Discovery Communications India has announced the launch of its unique blueprint of clothing line – Discovery Adventures X Roadster Life Co, in collaboration with its licensing agent in India Black White Orange. Tailored to the needs of the Indian market, the full range of products is available on Myntra.
The collaboration aims at providing quality and functional products for modern-day men and women, celebrating the beauty of the outdoors, and inspiring activities that enrich people’s lives, said the statement.
Discovery’s product line includes approximately over 100 unique style items ranging from jackets, knitwear, sweatshirts, t-shirts, long sleeve shirts and trousers in a variety of bold and seasonal colours. Combining innovative technology with design excellence to create a perfect balance between aesthetic and performance, the products capture versatile features like being hyper stretch, water-resistant, easily packable and convertible, along with key design style elements, including the Discovery logo and collaboration labels.
Discovery Inc, SVP- international licensing, Ian Woods said, “The launch of Discovery Adventures X Roadster Life Co represents a milestone for us in the Indian market, with branded apparel now available for the first time. At the core of Discovery’s DNA is the spirit of adventure, exploration and innovation, and we are proud to partner with Myntra, one of India’s leading fashion and lifestyle destinations, to bring this brand ethos to life in a range of quality products that are relevant and on-trend for consumers.
“It’s a proud moment for Myntra to kick off this association with Discovery for one of the leading jeanswear brands in the country, Roadster Life Co, the brand ethos of which revolve around building great experiences, memories and stories that resonate with younger consumers and thus has become a favourite across India,” commented Myntra CXO and chief – Myntra fashion brands, Manohar Kamath. “Passion for outdoors is common to the DNA for both Roadster Life co and Discovery Adventures, making it a great opportunity to leverage synergies and offer a compelling lifestyle range to customers.”
Black White Orange Brands Pvt Ltd, co-founder & COO Mitali Desai stated, “Adventure-wear has been a major white space category for us, and we’re extremely excited to partner with Myntra to launch the stylish yet comfortable Discovery Adventures X Roadster Life Co range. Discovery is known for its minimalistic yet classy artwork and we are sure that the adventure enthusiasts will enjoy browsing through and shopping for this stunning collection.”
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National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
