DTH
DirecTV expands Intl programming platform with Korean language package
MUMBAI: DirecTV is continuing to grow its international programming platform, WorldDirect, with the addition of three leading Korean-language networks – MBC, YTN, and Christian Television Systems (CTS).
In addition, DirecTV also offers the Seoul Broadcasting System (SBS), a top-rated Korean network, which launched on the WorldDirect platform last year.
SBS, MBC and YTN will be available as part of the new DirecTV KoreanDirect package, which is currently available to DirecTV customers nationwide for $26.99 per month. CTS will be available on an a la carte basis for $4.99 per month, according to an official release.
DirecTV International VP Aaron McNally said, “DirecTV is offering the Korean community living in the United States not only the best Korean-language programming lineup, but also the leading English-language program offering as well. We are truly a one-stop shop for the best television viewing experience available. By partnering with the leading networks in Korea, DirecTV is able to provide a superior programming lineup compared to its competitors, and deliver a programming package that keeps the Korean community informed, entertained and connected to their homeland.”
SBS, a top-rated Korean network, has designed its programming to feed the needs of all its viewers by providing content that is both informative and entertaining. MBC
MBC is a top-rated, 24-hour Korean network. “M” stands for “Munwha” in Korean, which means “culture” in English. MBC offers programs such as news, sports, cultural programs, variety shows, drama, comedy and documentaries.
YTN is the only 24-hour a day, comprehensive Korean news channel. The network, encompassing local branches and 100-plus foreign correspondents bringing news from over 50 major cities around the world, provides Korean-Americans with up-to-the-minute news and events coverage from Korea and around the world.
Founded by the Korean Primary Christian Denomination, CTS is a gospel broadcasting channel serving Christian Koreans in the United States. For more information on how to receive KoreanDirect, customers should call (800) 378-3309.
The DirecTV WorldDirect platform has launched 39 channels that deliver a wide variety of new programming in multiple foreign-languages, including Russian, Hindi, Tamil, Telugu, Gujarati, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Italian and Ukrainian, to underserved ethnic markets throughout the United States.
DirecTV customers will need to use a WorldDirect services satellite dish that is capable of receiving both international and English-language programming. In some markets, customers who subscribe to a local channels package will require a second smaller dish.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
