DTH
DirecTV drops Dish acquisition deal
MUMBAI: Pay TV is going through its travails. A second attempt to create one of the largest pay TV operators in the US fizzled out on Thursday with DirecTV terminating its plan to acquire rival Dish Network. Bondholders rejected the debt swap proposal that Direct TV made as part of the buyout.
The deal construct required DirecTV to pay a nominal $1 for equity and Dish’s bondholders to swap $9.75 billion of existing debt into roughly $8 billion of new bonds, thus asking the latter to take a 20 per cent discount.
The offer was sweetened by reducing the loss to Dish by around $70 million, which was also rejected. DirecTV then gave Dish the ultimatum to accept the deal by 22 November, following which they would walk out of the door. Which it did when Echostar (the owner of Dish) did not come to an agreement.
DirecTV CEO Bill Morrow said that the decision was taken to terminate the transaction “because the proposed exchange terms were necessary to protect DIRECTV’s balance sheet and our operational flexibility. We will advance our mission to aggregate, curate, and distribute content tailored to customers’ interests by pursuing innovative products and providing customers with additional choice, flexibility, and control. We are well positioned for the future with a strong balance sheet and support from our long-term partner TPG.”
With this failed merger, the two will continue to battle with each for other for subscribers in an already shrinking pay TV market place. Both Dish and DirecTV have lost more than half their subscribers since 2013 when pay TV was at its peak.
DTH
Free Dish serves fresh slots as Prasar Bharati rings in e Auction 97
MPEG 4 slots for 2026–27 open with bids from March 16 and applications due March 9.
MUMBAI- When the Free Dish menu changes, broadcasters sharpen their forks. Prasar Bharati has formally opened applications for vacant MPEG-4 slots on its DD Free Dish direct to home platform, setting the stage for the 97th e-auction, scheduled to begin on March 16, 2026. The allotment will cover the broadcast period from April 1, 2026, to March 31, 2027, continuing the public broadcaster’s annual auction cycle.
The notice, issued on February 9, 2026, lays out a familiar but finely sliced structure, with channels grouped into genre and language based “buckets”, each carrying its own reserve price and bidding dynamics. The aim is simple: widen content choice on DD Free Dish while keeping the playing field regulated and competitive.
At the premium end of the table, HD channels (Bucket H) will open with a reserve price of Rs 80 lakh, with bid increments of Rs 1 lakh.
Regional language channels are split across multiple rounds. Bucket R1, covering South Indian languages, and Bucket R2, which includes Marathi, Gujarati and Bengali, will both start at Rs 5 lakh in round one, moving up to Rs 15 lakh in the second round.
News and current affairs channels under Bucket G1 will begin at Rs 30 lakh, escalating to Rs 50 lakh in the next round, while the General Open round (GO) meant to mop up unfilled slots across categories carries a reserve price of Rs 70 lakh.
Eligibility remains tightly controlled. Participation is limited to satellite television channels licensed by the Ministry of Information and Broadcasting, with international public broadcasters holding valid MIB licences also allowed to bid. Prasar Bharati has also reiterated strict content compliance norms, making genre and language declarations more than just paperwork.
To qualify as “predominant”, at least 75 percent of non advertising content must align with the declared genre and language. In overall terms, this means such content cannot fall below 60 percent of a channel’s total monthly telecast. Complaints will trigger a review by a designated committee, and persistent violations could result in the channel being taken off the platform.
Applications must be submitted online via the Prasar Bharati portal by 9 March, 2026, at 15:00 hours. Broadcasters will need to pay a non refundable processing fee of Rs 25,000 and a participation fee of Rs 3 lakh, along with submitting mandatory documents such as MIB permissions, channel logos and proof of carriage on other DTH or MSO platforms.
Successful bidders will be required to stick to a strict payment calendar. Delays will attract interest at 14.5 percent per annum, and repeated defaults could lead to forfeiture of the participation fee and removal from DD Free Dish.
As India’s only free to air DTH platform with massive reach, DD Free Dish continues to be a crucial gateway, especially in regional markets. With e-Auction 97, Prasar Bharati is once again reshuffling the platter and the industry is watching closely to see who gets served next.
