iWorld
DigiVive bags mobile streaming rights for Ind-Zim series
NEW DELHI: DigiVive has bagged the mobile streaming rights for live and repeat ODI matches between India and Zimbabwe from Seven Sports.
The master distributor of the India-Zimbabwe series is Taj sports. The five ODI match series scheduled to take place in Zimbabwe between 24 July and 3 August will be streamed on DigiVive’s mobile TV platform nexGTv. Over 14 million users of nexGTv and nexGTv HD will be able to enjoy the live matches right on their handsets.
Also, users will be able to watch matches at their convenience by watching repeat matches under the Video-on-Demand section.
DigiVive’s mobile TV service nexGTv is second only to YouTube in video streaming space on mobile experiencing over 30,000 downloads every day is what the mobile service claims. In the past also DigiVive had picked up rights to stream live events, especially cricket series like T20 World Cup, IPL 2013 and others, attracting huge audience on nexGTv.
nexGTv’s continuous strive towards providing appropriate and desirable content like Indian cricket matches, live channels, short and full-length movies, premium content during festivals, etc. has made it the people’s choice for entertainment.
nexGTv has maintained its top position on various online stores and on other app stores as it remains among top five apps in the entertainment category.
DigiVive director G.D. Singh said, “Cricketing events on nexGTv help us to connect with masses at large because this is what they want to see and stay connected to.”
“Cricket on mobile platform has become a popular phenomenon through nexGTv. Now people are not only watching live action on the move on nexGTv but it is becoming a second television at homes. We have been living to our commitment of offering all Indian cricket extravaganzas to our end users. This will enable them to watch entire five match series”, Singh added.
e-commerce
Instamart gold dig event at Hussain Sagar goes viral
Hyderabad activation ties to gold price lock offer ahead of Akshaya Tritiya
MUMBAI: All that glitters isn’t just gold, it’s also great marketing. A quirky on-ground activation by Instamart at Hussain Sagar Lake has turned into a viral spectacle, with videos of people digging for gold coins flooding social media feeds this week. The campaign, executed in collaboration with Moms, transformed a patch of the city’s iconic lakefront into what online users quickly dubbed a “mini gold rush”. Armed with spades, participants dug through a mud-filled pit in search of hidden gold coins, an activity that drew crowds, cameras and plenty of commentary online, ranging from amused disbelief to outright fascination.
At the heart of the frenzy was a promotional push for Instamart’s ‘Gold Price Lock’ feature, which allows users to secure prevailing gold rates between April 10 and April 16 and complete their purchase later during Akshaya Tritiya, a period traditionally associated with high gold buying. The mechanic cleverly blended physical participation with digital conversion, turning curiosity into a potential transaction.
Branded as ‘Gold Diggers’, the activation leaned into gamified engagement. Those who struck lucky walked away with coins, those who didn’t were nudged with a simple message: lock the price now, buy later. The result was a steady stream of footfall and a surge in user-generated content, as onlookers and participants alike documented the spectacle.
The timing is significant. India remains one of the world’s largest consumers of gold, with demand peaking around Akshaya Tritiya. Data from the World Gold Council suggests the festival alone accounts for roughly 25–30 tonnes of gold purchases annually, making it a high-stakes window for brands looking to tap into consumer sentiment.
As the ‘Gold Price Lock’ feature remains live until April 16, the campaign has already done its job turning a simple product feature into a citywide moment. Because sometimes, the quickest way to get people talking about gold isn’t to sell it, it’s to make them dig for it.
