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Digitisation: Hathway Cable’s capex need is Rs 4 bn in Q4
MUMBAI: Hathway Cable & Datacom‘s capital expenditure in the last quarter of this fiscal on account of Phase 2 digitisation will be in the region of Rs 4 billion, a top executive of the company said.
The multi-system operator (MSO) is anticipating a deployment of 2.6 million set-top boxes (STBs) in the quarter beginning January.
“The financing will be met by a mix of debt and vendor financing. We will be requiring a debt of Rs 3 billion,” Hathway Cable and Datacom managing director and chief executive officer Jagdish Kumar told Indiantelevision.com.
With this fresh debt, Hathway Cable & Datacom‘s total debt would touch Rs 8 billion.
The company has seeded 2.1 million boxes in the first phase of digitisation. “We are looking at touching 2.2 million in the Phase 1 DAS (Digital Addressable System) cities,” Kumar said.
Kumar feels that there will be no major decline in carriage fees. “In the first phase, we have seen around 10 per cent fall in carriage fees. We do not anticipate any impact on carriage fees as more channels have come under the ambit with the bandwidth expanding due to digitisation,” Kumar said.
But when will the MSO start offering packages to the subscribers and start billing them in the DAS markets? “We expect the billing to be effective from the first quarter of next fiscal,” said Kumar.
Hathway is considering broadband upgrade from DOCSIS 2.4 to 3.4. The MSO is doing pilots but no final decision has been taken yet.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
