iWorld
Digital2Sports partners with Amazon Alexa to bring live commentary of ICC Men’s T20 World Cup 2022
Mumbai: Digital2Sports, a joint venture between One Digital Entertainment and Channel2Group, has partnered with Amazon’s Alexa voice service as an official audio rights partner of the ICC Men’s T20 World Cup 2022.
All India matches and knockout matches will have free live audio commentary available in English and Hindi by simply saying “Alexa, start commentary” on any Alexa-enabled device, including Echo smart speakers, Fire TV, the Alexa mobile app, and the Amazon shopping app (Android).
One Digital Entertainment, one of the top digital media companies in Asia, teamed up with the UAE-based broadcaster Channel 2 Corporation last year to invest in Singapore’s Digital2 Sports Pte Ltd., a provider of interactive sports content. With this collaboration, One Digital Entertainment enters a new phase of the world’s sports investment market. In accordance with this agreement, Digital2Sports obtained the exclusive audio rights for all ICC tournaments, including the Asia Cup 2022 and the IPL 2020/2021-2022 for some markets and the ICC Men’s T20 World Cup 2021, Women’s T20 World Cup 2021, ICC Champions Trophy, and ICC U19 Cricket World Cup 2022 for all global territories.
One Digital Entertainment co-founder Gurpreet Singh said, “As a multi-platform brand, Digital2Sports’ DNA is interaction and innovation with sports content at all touch points with the consumer. Being present on Alexa, enabled by just a voice command, is a true extension of our brand, and we are excited about the possibilities that this era of such new-age consumption brings with it.”
Talking about this development, Amazon India Alexa country manager Dilip R. S. said, “Customers love asking Alexa about cricket. We are excited to have live cricket commentary available on Alexa during the ongoing cricket season. With just a voice command, users can stay updated on India’s matches and also conveniently listen on the go via the Alexa app on their smartphones or the Amazon shopping app for Android. This gives us yet another opportunity to delight our users and offer a skill that will be useful for them.”
Digital2Sports focuses on developing interactive content formats by bringing together sports personalities and fans from around the world on a single platform and through live audio and podcast presentations. Digital2 Sports collaborates with OneDigital Entertainment to bring together digital platforms, content creators, and brands to create diverse content opportunities that include not only live commentary of cricket matches, but also various on-demand podcasts hosted by various cricketers, digital influencers, and celebrities. Digital2 Sports is committed to playing a key role in developing strategic content opportunities on the global sports stage and paving the way for its peers in the future.
e-commerce
Instamart partners with Kalyan Jewellers for Gold Rate Protection this Akshaya Tritiya
Quick commerce platform lets customers lock in gold prices and pay the lower rate on delivery day.
MUMBAI: Instamart has found a golden way to take the stress out of festive buying by letting customers lock today’s rate and still benefit if prices fall. India’s pioneering quick commerce platform has teamed up with Kalyan Jewellers to introduce Gold Rate Protection, a first-of-its-kind feature for Akshaya Tritiya. Customers can now pre-book BIS hallmarked gold coins on the Instamart app between 10 and 16 April 2026 by paying just 5 per cent advance (starting from Rs 500 for a 0.5 gm coin) and take delivery on 19 April.
On the delivery day (between 8:00 AM and 12:00 PM IST), buyers will pay the lower of the two prices, the rate locked at pre-booking or the market rate on delivery day. As an added festive bonus, all pre-book customers will receive a free silver coin from Kalyan Jewellers.
Arjun Choudhary, VP Growth at Instamart, said the feature was designed to give consumers greater confidence during the auspicious occasion. “By allowing users to secure a price in advance while still benefiting from any price drops, we strive to offer strong overall value,” he noted.
Kalyan Jewellers, executive director Ramesh Kalyanaraman added, “Gold rate protection has been a preferred feature across our retail showrooms. With Instamart, we are extending this convenience for the first time to a quick commerce platform.”
Last year, Instamart witnessed a surge of over 500 per cent in gold and silver coin sales on Akshaya Tritiya compared to Dhanteras, highlighting the growing trust in quick commerce for culturally significant purchases.
This initiative underscores Instamart’s continued push beyond everyday essentials, positioning the platform as a reliable destination for meaningful, occasion-led buys delivered with speed and trust.
This Akshaya Tritiya, Instamart and Kalyan Jewellers have made buying gold not just auspicious, but also refreshingly smart proving that even in the world of quick commerce, some things are worth the wait (and the protection).
