iWorld
Digital2Sports partners with Amazon Alexa to bring live commentary of ICC Men’s T20 World Cup 2022
Mumbai: Digital2Sports, a joint venture between One Digital Entertainment and Channel2Group, has partnered with Amazon’s Alexa voice service as an official audio rights partner of the ICC Men’s T20 World Cup 2022.
All India matches and knockout matches will have free live audio commentary available in English and Hindi by simply saying “Alexa, start commentary” on any Alexa-enabled device, including Echo smart speakers, Fire TV, the Alexa mobile app, and the Amazon shopping app (Android).
One Digital Entertainment, one of the top digital media companies in Asia, teamed up with the UAE-based broadcaster Channel 2 Corporation last year to invest in Singapore’s Digital2 Sports Pte Ltd., a provider of interactive sports content. With this collaboration, One Digital Entertainment enters a new phase of the world’s sports investment market. In accordance with this agreement, Digital2Sports obtained the exclusive audio rights for all ICC tournaments, including the Asia Cup 2022 and the IPL 2020/2021-2022 for some markets and the ICC Men’s T20 World Cup 2021, Women’s T20 World Cup 2021, ICC Champions Trophy, and ICC U19 Cricket World Cup 2022 for all global territories.
One Digital Entertainment co-founder Gurpreet Singh said, “As a multi-platform brand, Digital2Sports’ DNA is interaction and innovation with sports content at all touch points with the consumer. Being present on Alexa, enabled by just a voice command, is a true extension of our brand, and we are excited about the possibilities that this era of such new-age consumption brings with it.”
Talking about this development, Amazon India Alexa country manager Dilip R. S. said, “Customers love asking Alexa about cricket. We are excited to have live cricket commentary available on Alexa during the ongoing cricket season. With just a voice command, users can stay updated on India’s matches and also conveniently listen on the go via the Alexa app on their smartphones or the Amazon shopping app for Android. This gives us yet another opportunity to delight our users and offer a skill that will be useful for them.”
Digital2Sports focuses on developing interactive content formats by bringing together sports personalities and fans from around the world on a single platform and through live audio and podcast presentations. Digital2 Sports collaborates with OneDigital Entertainment to bring together digital platforms, content creators, and brands to create diverse content opportunities that include not only live commentary of cricket matches, but also various on-demand podcasts hosted by various cricketers, digital influencers, and celebrities. Digital2 Sports is committed to playing a key role in developing strategic content opportunities on the global sports stage and paving the way for its peers in the future.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
