News Broadcasting
Digital radio is where it’s at
SINGAPORE: Looks like it’s time for traditional radio stations in India to pull up their socks, as digital and internet radio is already being lapped up by about 50 million music lovers across the world.
Not just that, but new ways of accessing music, (via wireless and Internet) has brought in a paradigm shift in the functioning of the traditional audio medium…
Just a quick dekko at some facts and sweeping changes. With Podcasting gaining ground, interactive and savvy consumers are creating their own customized radio stations online. We already have have more than 40,000 radio stations podcasting live; which is a disturbing fact considering that there are only 30,000 traditional radio stations across the world. Also, the success of sites like myspace.com have gone on to show that social networking sites will become more important for selling music as compared to TV or Radio.
Media futurist, & ThinkAndLink, CEO, Gerd Leonhard dwelled at length on the future of radio yesterday, the last day of Broadcst Asia. Addressing a packed audience of professionals from across the world, Leonhard said, “Digital & internet radio is now big in countries like UK, Japan, Korea, Scandinavia and very soon it’s going to catch on across the world. Traditional radio companies have to accept this and move ahead with the changes.”
He further added, “The radio industry is touted to be roughly around $ 50 billion a year, constituting around 15 per cent of total advertising revenues. Now, this pie is going to be further fragmented and shared by mobile companies, and even companies like Apple, Google; even mobile companies as well as wireless companies. What has now emerged is that content owners will not hold distribution rights to their content anymore, so the only thing is to accept this and try to monetize from this. So, one will see a a new type of advertising which will be the revenue driver along with the content.
Some relevant data which emerged from the session was that myspace.com, which currently has 28 billion page views, seems to be more important tpo advertisers than even a heavy rotation on MTV. Also, to listen to music, it’s the always with you/always on devices that are critical (2 billion mobile users, coupled with 50 million ipods).
When queried on his views on the Indian radio market, Leonhard said that, India along with China, and some untapped markets in Africa and Middle East will lead the rapid growth.
Also, with the mobile and technology revolution sweeping India, the rates will fall further and people will access digital radio sooner than even other parts of the world.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
