I&B Ministry
Digital & print media ad policy aimed at transparency, accountability: Naidu
NEW DELHI: Information and Broadcasting Minister M Venkaiah Naidu today said a Digital Media & New Print Media Advertisement policy was framed recently to promote transparency and accountability in issuing of advertisements.
Addressing the first consultative meeting of members of Parliament attached to his Ministry since he took charge, he apprised the members about the three-member committee constituted by the Ministry to address the issues related to Content Regulation in Government Advertising. (The Committee had been formed after orders by the Supreme Court in a case relating to government advertisements.)
All India Radio had completed the FMization of all channels of Vividh Bharati all over the country.
Noting that the focus of the Ministry had been to streamline processes and promote transparency and accountability in its functioning, he said the e-auction of the first batch of has successfully & transparently completed e-auction of first batch of private FM radio channels Phase-III comprising 135 channels in 69 existing cities of Phase-II. He added that Private FM Radio has been permitted to broadcast at no cost AIR News for listeners to get credible information apart from entertainment.
He said the Ministry had played a critical role in the communication and outreach activities for the Government Flagship schemes and Initiatives such as Swachh Bharat Abhiyan, Make in India, Beti Bachao Beti Padhao, etc. through 360 degree Multimedia campaigns. Minister of State Rajyavardhan Singh Rathore was also present in the meeting.
Naidu said that in order to harness the India’s soft power in film sector, the Ministry is in the process of setting up of National Centre of Excellence for Animation, Gaming and VFX (NCOE) in Maharashtra. The institute would be a world class institution to provide skilled manpower in this emerging area.
A Film Facilitation Office to promote and facilitate film shootings by foreign film makers in India. The Ministry has also included “Most Film Friendly State” as a special category award in National Film Awards this year. The Shyam Benegal Committee report for holistic interpretation of the provisions of the Cinematograph Act/ Rules was under consideration of the Ministry.
Referring to the Publications Division which was the subject of the meeting, Naidu said the Division may approach stakeholders as part of corporate social responsibility to sponsor books for schools and libraries across the country. This would enhance the visibility of the rich collection of Divisions publications and at the same time making these books available to the younger generation in far off and remote villages.
He said the Ministry would consider the possibility of publishing Employment News in regional languages also. He added that the Division would consider bringing out books regarding the contribution of large number of heroes of India’s struggle struggle from different regions who have not been given the recognition that they so rightly deserved.
Members of the committee said efforts needed to be taken to enhance the visibility of the rich and diverse collection of books. This could be initiated through appropriate promotional and marketing strategies. Efforts needed to be taken to reach out the younger generation and publish books of their interest. Contemporary publication trends also needed to be a part of the vision and way forward strategy.
A presentation was made by Joint Secretary Mihir Kumar Singh on behalf of the Ministry giving an overview of the steps and initiatives undertaken so far by the Division as well as the future roadmap for the Publications Division. Members of the committee were specially apprised of the digitization and e-initiatives of the Publications Division including the e-version of 100 volumes of Collected Works of Mahatma Gandhi.
Parliamentarians Ms V. Sathyabama, Madhusudan Mistry and Vivek Gupta, Dr Sanjay Jaiswal, Ms Dev (Moon Moon Sen) Varma, and Harivansh attended the meeting.
I&B Ministry
India turns up the heat on piracy, orders Telegram to axe 3,142 channels and blocks 800 websites
New legal teeth, nodal officers and notices to intermediaries signal that the government is done playing nice with copyright thieves
NEW DELHI: India’s war on film piracy just got significantly more aggressive. The government has ordered Telegram to remove 3,142 channels distributing pirated content, blocked access to around 800 websites through internet service providers, and put the full weight of freshly sharpened legislation behind the crackdown. The message from New Delhi is unambiguous: the free ride for copyright thieves is over.
Minister of state for information and broadcasting L. Murugan spelled out the legal architecture to the Lok Sabha on Wednesday. The Cinematograph (Amendment) Act, 2023, he said, now contains specific provisions designed to make piracy a genuinely painful proposition. Sections 6AA and 6AB prohibit unauthorised recording and transmission of films, with violations attracting a minimum of three months’ imprisonment and a fine of Rs 3 lakh. At the upper end, offenders face three years behind bars and fines of up to 5 per cent of a film’s audited gross production cost — a figure that, for a big-budget production, could run into crores.
The legislation also gives the government powers to act against intermediaries hosting infringing content, by notifying them under Section 79(3) of the Information Technology Act, 2000, and compelling takedowns and blocking actions. Under Section 79(3)(b), intermediaries are legally required to remove or disable access to unlawful content upon receiving government notice or court orders. The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, add a further layer of obligation, requiring platforms to ensure their services are not used to host or distribute content that violates copyright or proprietary rights.
To put enforcement into practice, the Ministry of Information and Broadcasting has established a dedicated institutional mechanism, complete with nodal officers to receive complaints. Copyright holders, authorised representatives or individuals can report piracy through a prescribed format, after which the government issues notices to intermediaries to disable access to infringing links.
The most headline-grabbing action came on 11 March 2026, when Telegram was formally notified under Section 79(3)(b) of the IT Act and directed to remove and disable 3,142 channels found to be distributing unauthorised content belonging to OTT platforms, content owners and producers. The complaints that triggered the action came from OTT platforms including JioCinema and Amazon Prime Video, which alleged that copyrighted films, web series and other material were being shared on the platform on a massive scale. Telegram’s architecture, with its large file-sharing limits and capacity for user anonymity, has made it a favoured vehicle for exactly this kind of large-scale piracy.
The Telegram action sits within a broader pattern of escalating enforcement. Just days before the Lok Sabha statement, the ministry banned five OTT platforms for streaming obscene content: MoodXVIP, Koyal Playpro, Digi Movieplex, Feel and Jugnu. In July 2025, the Centre ordered the blocking of 25 OTT platforms accused of streaming obscene, vulgar or pornographic material, a list that included ALTT, ULLU, Big Shots App, Desiflix, Boomex, Navarasa Lite, Gulab App, Kangan App, Bull App, Jalva App, ShowHit, Wow Entertainment, Look Entertainment, Hitprime, Feneo, ShowX, Sol Talkies, Adda TV, HotX VIP, Hulchul App, MoodX, NeonX VIP, Fugi, Mojflix and Triflicks.
Rule 3(1)(b) of the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, provides the regulatory hook for those actions, prohibiting platforms from hosting content that is obscene, pornographic, invasive of privacy, gender-harassing, racially or ethnically objectionable, or that promotes hatred and violence.
For an industry that loses billions of rupees annually to piracy, the direction of travel is welcome. The question, as always, is not whether the laws exist, but whether the enforcement machinery can keep pace with the ingenuity of those determined to circumvent it. Three thousand channels down, and the pirates are already busy opening three thousand more.
