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Digital convergence a reality not hype: Deloitte report

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MUMBAI: Despite a history of hype and limited actual success in the 1990s, digital convergence has now become a reality. this information is contained in a new report from Deloitte’s Technology, Media and Telecommunications (TMT) industry practice.

The report states, that companies who do not adapt to this trend face failure. The report is called Digital Convergence: The Trillion Dollar Challenge. It asserts that convergence will create new product categories and new markets. But, more importantly, in some cases it will change the structure of existing industries– shifting the balance of power and altering the basis of competition.

TMT group deputy managing principal, US, Tony Kern says, “Convergence became a buzz word during the dot-com boom, but it didn’t deliver. The concept was based on future technologies — but with the expectation of immediate revenue — and companies didn’t stop to consider and understand what customers actually wanted and needed.”

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Now, the report says, a wealth of convergence products and services is emerging, from online music to Internet Protocol (IP) appliances. Each of these offerings satisfies a real customer need — and most are already generating real revenue and earnings. Some of the most significant converged services are expected to be from Voice over IP, with industry analysts forecasting, $1 trillion in revenue by 2010.

In addition, Internet Protocol (IP) appliances, which will include next-generation digital music players, home entertainment services, home video phones and enterprise collaboration services, will also generate sizeable revenue. Other emerging products and services expected to generate substantial revenues by 2010 include enterprise collaboration software, IP television, mobile phone content, networked games and online music.

Kern says, “Businesses that leverage digital convergence as a competitive advantage have the potential to benefit greatly. However, convergence will also have the power to obliterate business models in a relatively short time frame — for example, the way increased bandwidth and advanced devices are
challenging the long-term viability of wireline voice. The extent to which convergence adds or destroys value is a direct function of the extent to which a company anticipates, plans for and takes the lead in convergence.”

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Convergence is being driven by three underlying trends. The first is proliferation of digital data, which provides a common base for handling diverse types of information — numbers, words, music, pictures, video, and more — using the same devices, processing techniques, and media. The second is widespread connectivity, which helps bring diverse information together, and extends the value and capabilities of a device beyond its out-of-the-box functionality. The third is continuous advances in technology, from battery life to processor speed.

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News Broadcasting

News18 India launches Command Centre war explainer with Arya

New show shifts from debates to decoding global conflicts and impacts

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MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.

Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.

The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.

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At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.

News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”

Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”

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The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.

With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.

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