News Broadcasting
Digiserv announces suite of content delivery services
MUMBAI: Digital Entertainment Services (Digeserv) in the US has announced that it will provide the complete suite of services necessary for the motion picture industry to move cost effectively and expeditiously from analogue to digital film and advertising delivery.
Unlike many previous companies in the industry, Digeserv says that its diversified management team has performed film and advertising delivery in the entertainment industry for over 30 years. The firm says that it is committed to all industry participants to offer integrated, modular and complete services that expedite delivery and optimize cost and quality in the transition to digital. The firm adds that it is industry and participant neutral and is able to provide interfaces so any industry participant can benefit from its capabilities:
Digital Network Services – Digeserv says that itsnetwork services will be open to each participant in the motion picture industry so any digital delivery companies, exhibitors and studios can move their content securely to ensure the digital delivery of films, pre-show and alternative content on a more cost effective basis. The digital network services will offer 24×7 service delivery with standardised protocols, thereby making access uniform throughout the industry.
Digital Equipment Services – These the company says will accommodate any manufacturer’s equipment with the objective of increasing throughput while lowering cost and facilitating standards that permit DCI compliance throughout the industry. Each equipment package will accommodate both advertising as well as other digital content delivery.
Funding Platform – The company says that it will make available to the industry a financial platform that permits the cost effective funding of exhibitor equipment that meets its compliance standards. In addition, the platform will monitor and settle all commercial trade transactions electronically between all parties in the distribution chain, whether they be digital delivery companies, studios, exhibitors, manufacturers or other vendors. The financial platform will allow all parties to minimize their working capital requirements with certainty of payment in settling all trade transactions.
Alternative Content – The company adds that it has been approached by numerous content providers that would like to utilise the Digiserv open network services for offering new venues not currently available to the motion picture industry.
The firm will provide a demonstration of its digital entertainment services and capabilities early next year in the US. After its demonstration, the firm will consult with all parties in the industry to exhibit how each participant can benefit by implementing a lower cost solution using proven technology and delivery partners.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
