GECs
‘DID Super Moms’ back with season 2
MUMBAI: Not all shows can make superstars out of commoners, but a property that is considered to be the biggest home-grown reality show in India, Dance India Dance, has been doing it for over five years now.
The show along with its various sub-franchises like Dance Ke Superstars, DID Dance Ka Tashan, Dance India Dance Li’l Masters, Dance Ke SuperKids and Dance India Dance Doubles, have had a successful run in the country.
One of its hit property, Dance India Dance Super Moms, launched last year along with other two big non-fiction properties, Jhalak Dikhhla Jaa on Colors and Indian Idol Junior on Sony. And if numbers are to be believed, out of the three, DID Super Moms emerged out as the clear winner and opened with the highest ratings.
Following the success of the first season, the makers (Essel Vision Productions Limited) and Zee TV are back with the season two of Super Moms, to give a chance to mothers to spread their wings and bring out the talent hidden within.
The show will hit the television screens immediately after the on-going show – Dil Se Naachein Indiawaale goes off-air by November end.
The format remains the same. After a rigorous selection process, the 15-week series will have 16 finalists that will be shortlisted from across the country. The contestants will be divided in a group of four, and they will be coached by four best choreographers.
The auditions for the show has already begun from 7 October 2014 in Patna followed by other cities like Lucknow, Ranchi, Dehradun, Guwahati, Amritsar, Jaipur, Bengaluru, Nagpur, Kolkata, Hyderabad, Indore, Vadodara, Delhi and Mumbai.
Zee TV business head Pradeep Hejmadi believes that DID is a platform to identify and give to the industry a fresh pool of choreographers. “These are the guys who have raw talent in them but they are not actors. Choreographers are the people behind them who are making it possible. DID creates and identifies them. How we demonstrate their journey and how do we get audiences to start looking at these faceless people and start liking them for their talent and how they shape up is our format,” he says.
On the digital front, the channel has already started to create the buzz on the same. The official Facebook page was created on 4 October. Moreover, the promo of the show has already hit the television screens.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
