iWorld
DHX licences kids’ series to Amazon Prime Video
MUMBAI: DHX Media, one of the the world’s leading independent, pure-play children’s content company, has licensed more than three-dozen kids’ series to Amazon Prime Video’s new subscription-video-on-demand (SVOD) service in India.
DHX Media territory manager Thom Chapman said: “This volume deal highlights the scale of our library, and our ability to deliver a wide-ranging slate of great kids’ shows to leading streaming platforms as they expand globally. With Amazon Prime Video taking up our programming for the emerging SVOD market in India, we are boosting our international presence and underscoring our reputation as a trusted ‘go-to’ distributor of quality kids’ content.”
DHX Media titles licensed by Amazon for the region include such evergreen shows as Caillou, Inspector Gadget and Strawberry Shortcake, as well as hits such as Johnny Test, Kid vs Kat, and many more.
This latest content pact followsa vast offering of DHX Media showsalready available through Amazon Prime Video in other key territories globally. Last year, Amazon licensed the DHX Media original series Looped, exclusively forits members in the U.S., as well as adding library content to the U.S. Prime Video catalogue.In the U.K and Germany, Prime members can enjoy more than three-dozen DHX Media kids’ shows including Teletubbies, Messy Goes to Okido and Hank Zipzer.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
