Hindi
Dhanush’s ‘3’ to release on 30 March
MUMBAI: Kastoori Raja‘s forthcoming film 3, which came on to the international scene when its song Kolaveri Di created a milestone when it was put up on YouTube, is being readied for a nationwide release on 30 March.
The film, jointly produced by Raja‘s RK Productions and Dhanush‘s Wunderbar Films, has been directed by Rajnikant‘s daughter Aishwarya R Dhanush.
Being Dhanush‘s directorial debut, the father-in-law did have his doubts about her filmmaking ability. “But I couldn‘t say ‘No‘ after Dhanush showed me the script because it was very good. Aishwarya took only 50 days to complete the film,” she said.
Raja, who is known for his scripts in films like En Rasavin Manasilay and Naatuppura Paatu, is expected to direct a film in Malayalam that could be a remake of one of his earlier Tamil films.
The film will release with 400 prints in Tamil and 600 prints for the Hindi version.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
